The Right Tool, for the Right Job, at the Right Time.
December 30, 2021
The Right Tool, for the Right Job, at the Right Time.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Testing and Optimization
Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona
I design, set up, and launch experiences through Monetate on a weekly basis. All experiences are client-side implementation and manipulating the DOM to achieve the intended result. Most of the experiences are currently focused on brand changes and proving out the value of specific elements of the site to determine if they need to continue to be maintained or if they can be removed. We look to evaluate all of our experiences against relevant metrics to the area of the website that we are touching. Working with other business partners we are also looking into personalization opportunities to leverage more of the Kibo (Monetate) platform.
Pros
- The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
- The UI of the platform is business user friendly
- The deploying and disabling of experiences is relatively easy for a business user to perform.
Cons
- Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
- Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
- On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
- Rapid Deployment
- Ability to execute JS
- Business User Friendly Tools
- Allowed us to identify what features we do not need to support on our website. This saves us to design, development, and maintenance costs.
- Allowed us to test content that we would otherwise not be able to given our current [technology] stack.
- Demonstrated for us what it takes to be a testing driven organization.
At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
Do you think Monetate delivers good value for the price?
Yes
Are you happy with Monetate's feature set?
Yes
Did Monetate live up to sales and marketing promises?
No
Did implementation of Monetate go as expected?
Yes
Would you buy Monetate again?
Yes
Comments
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