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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Monetate

    Score8.3 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
    Pricing
    Monetate
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Monetate
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details—
    More Pricing Information
    Community Pulse
    Monetate
    Considered Both Products
    Monetate
    Chose Monetate
    It was what the company used before I started.
    Incentivized
    Chose Monetate
    Easier to use, more flexible, and better vendor support
    Incentivized
    Chose Monetate
    Not as advanced, and possibly not as bespoke in configuration. However as a designer these had a much more user friendly interface and easier to learn/master.
    Incentivized
    Chose Monetate
    Increased options to run multi-variant tests in more complex scenarios allow more autonomy for merchandisers to set more complex recommendation strategies.
    Incentivized
    Chose Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so …
    Incentivized
    Chose Monetate
    Kibos system makes personalization and targeting a lot easier to do.
    Incentivized
    Chose Monetate
    The key differentiator at the time was that Monetate provided strategic resources that the other solutions did not around roadmap planning, development, and QA.
    Incentivized
    Chose Monetate
    The platform evolves as the industry evolves which means it is able to grow with your brand. Upgrades are automatic which means you won't go through hard work in order to use the latest capabilities.
    Incentivized
    Chose Monetate
    Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we …
    Incentivized
    Chose Monetate
    NA
    Incentivized
    Chose Monetate
    Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.
    Incentivized
    Chose Monetate
    The feature set of Monetate was more robust than Optimizely and analytics were more reliable. Pricing and feature set were pretty close to Maximizer, but the interface in Monetate was more intuitive.
    Incentivized
    Chose Monetate
    N/A
    This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up.
    Incentivized
    Chose Monetate
    The simplicity, performance, reliability, cost and customer service of Monetate are all superior to Adobe in my opinion.
    Incentivized
    Chose Monetate
    N/A
    Chose Monetate
    Monetate's user interface is more user friendly.
    Chose Monetate
    We did look at some competitors and found that Monetate allowed use to build more of the actions ourselves. The builders that Monetate offer are very easy to follow and understand and you don't need to be an expert coder nor do you have to rely on the vendor to build all …
    Chose Monetate
    Flexibility in building campaigns, interface and support services.
    Chose Monetate
    Monetate is the first tool of its kind that I have used.
    Chose Monetate
    I haven't had a chance to use any other tool similar to Monetate
    Chose Monetate
    I haven't used any other products with a similar capability.
    Chose Monetate
    I've not used any alternatives and I don't think I would ever need to now.
    Key User Insights
    Would buy again
    82%
    Would buy again
    32 Answers
    Delivers good value for the price
    84%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    75%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    72%
    Implementation went as expected
    18 Answers
    Best Alternatives
    Monetate
    Small Businesses
    No answers on this topic
    Medium-sized Companies
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternatives
    User Ratings
    Monetate
    Likelihood to Recommend
    5.4
    (117 ratings)
    Likelihood to Renew
    8.2
    (24 ratings)
    Usability
    6.4
    (17 ratings)
    Availability
    10.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    Support Rating
    8.0
    (16 ratings)
    In-Person Training
    10.0
    (1 ratings)
    Implementation Rating
    9.1
    (4 ratings)
    Vendor post-sale
    5.8
    (15 ratings)
    User Testimonials
    Monetate
    Likelihood to Recommend
    Monetate
    Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
    Incentivized
    Read full review
    Pros
    Monetate
    • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
    • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
    • The User Interface to develop new actions is not terrible.
    • Supports Single Sign On, which is the preferred method of managing users at my organization.
    Incentivized
    Read full review
    Cons
    Monetate
    • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
    • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
    • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
    Incentivized
    Read full review
    Likelihood to Renew
    Monetate
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Read full review
    Usability
    Monetate
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Read full review
    Support Rating
    Monetate
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Read full review
    Implementation Rating
    Monetate
    Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
    Incentivized
    Read full review
    Alternatives Considered
    Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Incentivized
    Read full review
    Return on Investment
    Monetate
    • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
    • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
    • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
    Incentivized
    Read full review
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