Feature Toggle vs. Google Optimize

It's helpful that the tool takes URL parameters into account but that requires the URL structure to be of desired quality, to begin with. This tool is best suited for those working off of solid foundation in terms of web presence

Incentivized

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

• Limit software options - prevents rework time
• Allows for beta testing - allows for better later buy-in

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• More help/how-to literate or use cases.
• Conditional logic could be improved.
• More dynamic interface.

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

I'm not sure about the support ....we didn't use it.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Togglz has more detailed documentation and recurring updates. But the Togglz default setting to "HTTP" caused some glitches.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

• The cost of a programmer is certainly a ticket to budget. Neg
• The cost savings of limiting operational database errors is certainly more positive than the negative just mentioned.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized