Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
NativeScript
Score 4.8 out of 10
N/A
NativeScript is an open source framework that allows
you to create native iOS and Android apps, with one codebase, using the web
skills you already have (JavaScript and CSS) and the libraries you already
love.
N/A
Pricing
Firebase
Localytics
NativeScript
Editions & Modules
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
Localytics
$95.00
Per Application Per Month
No answers on this topic
Offerings
Pricing Offerings
Firebase
Localytics
NativeScript
Free Trial
No
No
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
—
The NativeScript framework and CLI are completely free and open source. NativeScript Sidekick is a free download to improve developer productivity with optional paid tiers for power users.
Firebase is easy to manage and scale really well for web application services. It offers better authentication and is easy to implement. For real-time analytics on web applications, it works very well. Firebase offers more features compared to other services especially it can …
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
I gotta be honest, after a PoC period, we choose to rewrite the whole application in a different cross-platform app. Our developers had to invest a lot of time and effort to debug a lot of plugin-related issues, which we needed to utilize the android mobile phone capabilities. QR reader, special visualizations, and fine-tuning were really hard and often resulted in writing native Android code instead of using the shared Angular code. In the end, we think that writing a standalone Android app and an Angular app would have been a better alternative, as the shared code base was so unreliable that it did not save us any time.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
True native app. The app uses native components and that is quite noticeable in the overall performance of the app. NativeScript is also awesome in the way we can access the native APIs, so we are never really constrained by the framework. If we need, we can just dive into the native APIs without leaving our environment and language (JS).
Cross-platform. Builds for Android and iOS. It deals with the platforms differences very well.
Support for Vue.js. Even though it is just a community effort, the NativeScript-Vue plugin is the best alternative to build native Apps with Vue.js. That was a major factor to go with NativeScript.
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
The hybrid is ok but native is better for performance and the right use case I want to go for is the performance without dealing with too many development tools.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
The community support is excellent. They have a slack community as well as a discourse forum forum.nativescript.org Both of these offer community driven support. The forum is more for a threaded discussion. The slack community is more for a quick talk.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Ionic Ionic is an excellent Angular-based framework for mobile, and it does give a lot of access to the native device api's. However, the technology is based on Cordova, which means the apps being built are just webviews, with html, css and JS all running on the UI thread, and potentially creating very slow experiences for users. NativeScript is a truly native solution, and so provides a faster user experience. ReactNative We evaluate ReactNative, and found it much the same as NativeScript. The main difference is that your JS is all written with React, while NativeScript lets you choose between normal JS, Angular, and Vue. For our team, Angular was the most appropriate choice.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
The poor quality of NativeScript documentation has the potential to weigh heavily on development timelines, budgets, and QA resources in a NEGATIVE manner.
The poor interoperability of NativeScript plugins can significantly increase development time.
The need to seek out professional instruction to learn how to use NativeScript effectively may become a burden on your budget.
The number of breaking changes between versions of NativeScript, may cause your development efforts to lag further behind the most recent releases of NativeScript and your other chosen environments than you are accustomed to.
NativeScript still does not support the latest major version of Angular. Any significant changes to the other environment components of your systems may hold you back even further while NativeScript plays catch-up.
