FirstHive vs. SALESmanago

It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns

I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.

• Data segmentation
• Data push without uploading to Facebook and Google ads platforms
• Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
• Email and SMS autiomation

• The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
• Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
• Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
• 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.

• Loading time
• Ease of integration

• Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
• While their functionality is comparable to competing products there is nothing particularly unique to what they offer
• Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.

Incentivized

SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)

FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.

Incentivized

If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The other platforms do other jobs than SM and they don't have a CDP.

• EDM campaigns improved a lot with 20% increment in leads
• SMS open rate has improved with tracking clicks options to optimize the campaign

• The automated system has improved advertising campaigns.
• We noticed an increase in customer activity.
• We received valuable data about your users.

Incentivized