SALESmanago is a good fit for ecommerces
April 04, 2023

SALESmanago is a good fit for ecommerces

Samuel Cadelano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with SALESmanago

I work for an agency and I've been helping my customers with SALESmanago since 2016. I think SALESmanago is a very good solutions for ecommerces who want to scale and maximize their results. SALESmanago with his CDP allow you to know better your customers and with automations helps you to reach the right person at the right time.
  • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
  • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
  • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
  • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
  • Lead Generation Tools - SALESmanago has a lot of lead generation tools such has forms, popups, landing pages - but I think it can be improved this area
  • Reporting - comparing it with some other tool in this market I think this area could be improved with maybe custom reports
  • Recommendation Frames - I put the same area I put on "advantage" because I think that the builder could be improved a lot - it's a very good tool, maybe the one that give you the most important results but to do it you have ask SALESmanago for custom implementation.
If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The other platforms do other jobs than SM and they don't have a CDP.

Do you think SALESmanago delivers good value for the price?

Not sure

Are you happy with SALESmanago's feature set?

Yes

Did SALESmanago live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SALESmanago go as expected?

Yes

Would you buy SALESmanago again?

Yes

SALESmanago is a good fit for ecommerce business who want to grow fast. Is a good solution if you want to invest your time to prepare a strategy and implement it. I always say that a marketing automation platform (not only salesmanago) it's not a magic button that multiply your revenues. You have to prepare a strategy implement it, monitor and improve again again and again.

Considering business without an ecommerce there are some other better than SALESmanago.

SALESmanago Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
7
Landing pages
1
A/B testing
10
Mobile optimization
7
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Dashboards
7
Standard reports
9
Custom reports
3
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated