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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FirstSpirt CMS

    Score7.2 out of 10
    Enterprise companies (1,001+ employees)
    FirstSpirit CMS is an enterprise Content Management platform for creating, governing, and publishing digital content across websites, applications, and other delivery channels. It combines visual authoring, developer tooling, workflow controls, and content-delivery options for organizations managing multilingual and multisite digital estates.N/A

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
    Pricing
    FirstSpirt CMSMovable Ink
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FirstSpirt CMSMovable Ink
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Contact vendor for pricing information.
    More Pricing Information
    Community Pulse
    FirstSpirt CMSMovable Ink
    Considered Both Products
    Rezolve Ai Limited
    No answer on this topic
    Movable Ink
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    15 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    FirstSpirt CMSMovable Ink
    Security
    Comparison of Security features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    8.9
    25 Ratings
    8% above category average
    Movable Ink
    -
    Ratings
    Role-based user permissions8.925 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    8.0
    22 Ratings
    2% above category average
    Movable Ink
    -
    Ratings
    API7.819 Ratings00 Ratings
    Internationalization / multi-language8.120 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    8.1
    27 Ratings
    3% above category average
    Movable Ink
    -
    Ratings
    WYSIWYG editor7.726 Ratings00 Ratings
    Code quality / cleanliness7.626 Ratings00 Ratings
    Admin section8.325 Ratings00 Ratings
    Page templates8.427 Ratings00 Ratings
    Mobile optimization / responsive design8.425 Ratings00 Ratings
    Publishing workflow8.527 Ratings00 Ratings
    Form generator7.823 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    7.9
    27 Ratings
    5% above category average
    Movable Ink
    -
    Ratings
    Content taxonomy7.725 Ratings00 Ratings
    SEO support8.524 Ratings00 Ratings
    Bulk management8.122 Ratings00 Ratings
    Availability / breadth of extensions7.321 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    -
    Ratings
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Ideation00 Ratings9.03 Ratings
    Approval workflows00 Ratings10.02 Ratings
    Content collaboration00 Ratings9.02 Ratings
    Content calendar00 Ratings10.03 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    -
    Ratings
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Content hub00 Ratings9.04 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.03 Ratings
    Content distribution00 Ratings9.04 Ratings
    Content promotion00 Ratings10.02 Ratings
    Content automation00 Ratings9.04 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of FirstSpirt CMS and Movable Ink
    Feature
    FirstSpirt CMS
    -
    Ratings
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Audience profiling and targeting00 Ratings9.04 Ratings
    Closed-loop tracking and reporting00 Ratings10.03 Ratings
    Content performance analytics00 Ratings9.04 Ratings
    Campaign optimization dashboard00 Ratings10.04 Ratings
    Competitive analytics00 Ratings9.02 Ratings
    Best Alternatives
    FirstSpirt CMSMovable Ink
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FirstSpirt CMSMovable Ink
    Likelihood to Recommend
    8.6
    (30 ratings)
    10.0
    (4 ratings)
    Likelihood to Renew
    9.1
    (5 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (16 ratings)
    -
    (0 ratings)
    Availability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.6
    (27 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.2
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (15 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    FirstSpirt CMSMovable Ink
    Likelihood to Recommend
    Rezolve Ai Limited
    Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
    Incentivized
    Read full review
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Pros
    Rezolve Ai Limited
    • Build & manage digital experiences without dependency on your IT team
    • Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
    • Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
    Read full review
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Cons
    Rezolve Ai Limited
    • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
    • Integration with 3rd party digital asset management tools would be great.
    • Smoother integration with source control would be nice.
    Incentivized
    Read full review
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Likelihood to Renew
    Rezolve Ai Limited
    None of our Crownpeak clients are currently thinking about replatforming.
    Read full review
    Movable Ink
    No answers on this topic
    Usability
    Rezolve Ai Limited
    Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
    Incentivized
    Read full review
    Movable Ink
    No answers on this topic
    Reliability and Availability
    Rezolve Ai Limited
    We have never encountered any issues with the availability.
    Read full review
    Movable Ink
    No answers on this topic
    Performance
    Rezolve Ai Limited
    Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
    Read full review
    Movable Ink
    No answers on this topic
    Support Rating
    Rezolve Ai Limited
    Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
    Incentivized
    Read full review
    Movable Ink
    No answers on this topic
    In-Person Training
    Rezolve Ai Limited
    We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
    Read full review
    Movable Ink
    No answers on this topic
    Online Training
    Rezolve Ai Limited
    My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
    Read full review
    Movable Ink
    No answers on this topic
    Implementation Rating
    Rezolve Ai Limited
    SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
    Read full review
    Movable Ink
    No answers on this topic
    Alternatives Considered
    Rezolve Ai Limited
    I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
    Incentivized
    Read full review
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Scalability
    Rezolve Ai Limited
    In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
    Read full review
    Movable Ink
    No answers on this topic
    Return on Investment
    Rezolve Ai Limited
    • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
    • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
    • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
    Incentivized
    Read full review
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink