Fivetran vs. Hevo Data vs. Twilio Segment

Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.

Incentivized

It is of great help for unstructured data sources. The way Hevo Data flattens the high nested data is amazing. Schema management is also good by Hevo Data. The way it's tell about the data type and then we can identify any error in the model. Additionally, It is very easy to setup for any new user and once model is created then we do not have to worry about the script maintenance and updating the script daily.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Easily connects to source data using delivered connectors
• Transforms data into standard models and schemas
• Has very good documentation to help quickly setup connectors

Incentivized

• Extract
• Load
• Transform
• Support

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• Very difficult to get connectors enhanced if a specific needed object is not supported by them
• Depending on the edition needed and the data volumes, can get quite expensive

Incentivized

• Support - their support teams try to be helpful, but often miss the mark
• Error logging - we've run into a few issues debugging errors and limited support is provided by Hevo

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

Very easy and intuitive to setup and maintain as there usually are not that many options. Very well documented (e.g. how to setup each connector, how the schema looks like, any specific features of this connector etc.). Also the operation is intuitive, e.g. you have status pages, log pages, configuration pages etc. for each connector.

Incentivized

It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.

Incentivized

1. Cost efficient 2. Creation of automated pipeline 3. Can load data from multiple data sources 4. Updates data in near real-time - We were able to get near real time insights from the data model which we have created in hevo 5. It has good integration with different BI tools

Incentivized

We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Incentivized

• It has been very positive in serving BI team with new source requests
• It has been OK at scaling to match as data volumes as source data size grows

Incentivized

• Comprehensive results from the data processing is a perfect approach from the tool.
• Authentic data models brings a high automation process and more productivity.
• Expansive data sourcing brings clarity and genuine results after inferential analytics.

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.