Flagship.io vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flagship.io
Score 9.0 out of 10
N/A
Flagship.io is a solution for feature flagging & feature management, boasting users among world tier 1 companies like Eurosport, Decathlon, and Ashley HomeStore. Feature Flagging is a technique in software development that attempts to provide an alternative to maintaining multiple branches in source code. Flagship.io is a feature flagging platform that eliminates the risk of new feature releases and enables developer teams deploy continuously and monitor the impact of features on technical…
$175
per month
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
Flagship.ioGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
Flagship.ioGoogle Optimize
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Flagship.ioGoogle Optimize
Features
Flagship.ioGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Flagship.io
-
Ratings
Google Optimize
4.9
8 Ratings
53% below category average
a/b experiment testing00 Ratings4.08 Ratings
Split URL testing00 Ratings2.08 Ratings
Multivariate testing00 Ratings4.08 Ratings
Multi-page/funnel testing00 Ratings1.06 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings1.07 Ratings
Visual / WYSIWYG editor00 Ratings3.07 Ratings
Advanced code editor00 Ratings2.07 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings3.06 Ratings
Test duration calculator00 Ratings9.03 Ratings
Experiment scheduler00 Ratings7.05 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings7.04 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Flagship.io
-
Ratings
Google Optimize
7.0
8 Ratings
22% below category average
Standard visitor segmentation00 Ratings6.08 Ratings
Behavioral visitor segmentation00 Ratings7.06 Ratings
Traffic allocation control00 Ratings8.07 Ratings
Website personalization00 Ratings7.07 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Flagship.io
-
Ratings
Google Optimize
8.2
8 Ratings
5% below category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings8.07 Ratings
Test reporting00 Ratings7.06 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
User Ratings
Flagship.ioGoogle Optimize
Likelihood to Recommend
9.0
(1 ratings)
5.0
(10 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.7
(4 ratings)
User Testimonials
Flagship.ioGoogle Optimize
Likelihood to Recommend
AB Tasty
The Flagship technical teams are always available and reactive to help us with our problems. The onboarding provided by the teams was very smooth. The interface is easy to use and very user-friendly. The feature flag management and progressive roll-out are features that are very useful/helpful, but it is still something that requires some more onboarding in our teams for it to become an important part of our processes.
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Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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Pros
AB Tasty
  • Interface is very user friendly
  • Technical support always available and helpful
  • Feature flag management and Progressive roll-out
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Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Cons
AB Tasty
  • Collectively improve Flutter compatibility and integration
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Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
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Usability
AB Tasty
No answers on this topic
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
Support Rating
AB Tasty
No answers on this topic
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Alternatives Considered
AB Tasty
No answers on this topic
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Return on Investment
AB Tasty
  • We have not yet implemented enough use cases to be able to mention the return on investment but we are working towards constructing more use cases to be able to work on this aspect.
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Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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ScreenShots

Flagship.io Screenshots

Screenshot of Feature Flag ManagementScreenshot of Feature Testing and ExperimentationScreenshot of Gradual RolloutScreenshot of User Targeting and Ring Deployment