Flurry Analytics (discontinued) vs. Glassbox

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

I’ve found that Glassbox is particularly well-suited during marketing campaigns, because you can export and analyze data in real-time, track the campaign’s effectiveness, and gain immediate insight into how customers are interacting with your website. With these insights, we’re able to tweak campaigns on the fly to increase engagement and conversion rates. Similarly, since Glassbox allows us to monitor customer interactions in real-time, we gain immediate feedback on how our users are engaging with a new digital feature on our platform, for example. We can then quickly identify any usability issues or friction points, make adjustments in real-time to improve the user experience, and maximize the success of the new feature.

• Gives basic tracking capabilities which can help optimize first time experience.
• Lots of high level metrics easily available.
• Benchmarks for many metrics so you can compare yourself within the industry.

• I like the ease of access that is provided to our internal users
• Super easy integration with our site and other tools
• The ability to navigate to any session, review the details and make actionable notes for resolution
• The ability to exclude sensitive information from being recorded.

• From a programming perspective, there really aren't any improvements that I can think of.
• From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

• It's a pretty powerful platform, and my sense is that most users don't utilize it to its fullest potential. Glassbox could help by offering a more comprehensive onboarding program (maybe even customized training sessions or live workshops tailored to the needs and use cases of FSIs)

The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.

The level of support from the Glassbox team and how much we have improved our conversion just after a few months

Glassbox is very easy to use, and with the AI features which it has inside, it has been very easy for us to not only find the relevant sessions but also summarize them and interact with the summary - so we now have all types of people in our org who use Glassbox - including those who are purely non-tech. Also, I must give a huge shoutout to our customer support team who have been instrumental in helping us get value from Glassbox

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

When we were looking into DEM solutions, we considered going with Datadog, but it focuses primarily on technical issues as opposed to capturing and analyzing user experience struggles (for example, why our customers are abandoning our site). This is really what we were looking for, which made Glassbox a perfect fit.

• Higher engagement ( helped improve first use experience of app)
• Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
• Reduced churn rate ( given easy way to set up conversion funnels)

• Glassbox has really taken us to the next level in terms of customer sentiment analysis and informed decision-making. We're capturing 100% of customer sessions, and with Glassbox we're able to address hidden issues and make decisions that enhance the experience of our entire customer base, as opposed to just a select few. Our strategic decisions are now based on accurate, comprehensive data, and we're seeing the fruits of this. Our customers are more engaged (and more loyal), our conversion rates are climbing, and our business is growing.