Flurry Analytics vs Google AdMob

• Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.

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• Well it works really well.
• No complaints about their technical backing.
• They do take the pain so your implementation is fairly easy.

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• There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
• Could be nice to have more reporting screening options.

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• Admob provides fewer CPCs compares to its competitors in the market.
• Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.

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• Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
• Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
• Tracking time spent within an app can give an idea as to how popular the app is.

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• AdMob advertising is maybe the main or second main source of revenue for our company.
• Having said that AdMob can improve in many aspects.

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