Flurry Analytics vs. Google AdMob

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flurry Analytics
Score 9.0 out of 10
N/A
Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features an easy-to-use dashboard that anyone in the company can use. Flurry provides insights out-of-the-box including real-time metrics. Users explore usage, engagement, retention, geographic, demographic,…N/A
Google AdMob
Score 8.4 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Pricing
Flurry AnalyticsGoogle AdMob
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Flurry AnalyticsGoogle AdMob
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
User Ratings
Flurry AnalyticsGoogle AdMob
Likelihood to Recommend
9.0
(6 ratings)
8.2
(9 ratings)
Likelihood to Renew
3.7
(5 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Flurry AnalyticsGoogle AdMob
Likelihood to Recommend
Yahoo (Verizon Media)
I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
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Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Pros
Yahoo (Verizon Media)
  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Cons
Yahoo (Verizon Media)
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
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Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Likelihood to Renew
Yahoo (Verizon Media)
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
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Google
No answers on this topic
Alternatives Considered
Yahoo (Verizon Media)
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
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Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Return on Investment
Yahoo (Verizon Media)
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
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Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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