What users are saying about
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Attribute Ratings

  • Unmetric (discontinued) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.6

Followerwonk

66%
7 Ratings
8.0

Unmetric (discontinued)

80%
2 Ratings

Likelihood to Renew

7.3

Followerwonk

73%
4 Ratings

Unmetric (discontinued)

N/A
0 Ratings

Support Rating

10.0

Followerwonk

100%
2 Ratings

Unmetric (discontinued)

N/A
0 Ratings

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Ryan Williams, MBA | TrustRadius Reviewer

Unmetric (discontinued)

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
Anonymous | TrustRadius Reviewer

Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Abby Teunissen | TrustRadius Reviewer

Unmetric (discontinued)

  • Very user friendly.
  • Great support staff.
  • Constant updates.
Anonymous | TrustRadius Reviewer

Cons

Followerwonk

  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
Anonymous | TrustRadius Reviewer

Unmetric (discontinued)

  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
Anonymous | TrustRadius Reviewer

Pricing Details

Followerwonk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Followerwonk Editions & Modules

Edition
Target$29.001
Multitask$79.001
  1. per month
Additional Pricing Details

Unmetric (discontinued)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$1,000 Per Month [Unlimited Users]

Unmetric (discontinued) Editions & Modules

Edition
Standard$1,0001
Agency2
  1. Per Month [Unlimited Users]
  2. Pay As You Go
Additional Pricing Details
Special agency rates are available

Likelihood to Renew

Followerwonk

Followerwonk 7.3
Based on 4 answers
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Christopher Wilson | TrustRadius Reviewer

Unmetric (discontinued)

No score
No answers yet
No answers on this topic

Support Rating

Followerwonk

Followerwonk 10.0
Based on 2 answers
I've never used their support. I've never needed to.
Anonymous | TrustRadius Reviewer

Unmetric (discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Followerwonk

I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Anonymous | TrustRadius Reviewer

Unmetric (discontinued)

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
Anonymous | TrustRadius Reviewer

Return on Investment

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Ryan Williams, MBA | TrustRadius Reviewer

Unmetric (discontinued)

  • Increased employee efficiency
  • Better customer service
Anonymous | TrustRadius Reviewer

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