Frontify vs. Wipster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frontify
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
Wipster
Score 8.1 out of 10
N/A
New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.N/A
Pricing
FrontifyWipster
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FrontifyWipster
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
FrontifyWipster
Best Alternatives
FrontifyWipster
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Atlassian Loom
Atlassian Loom
Score 9.4 out of 10
Enterprises
MediaValet
MediaValet
Score 9.0 out of 10
Vyond
Vyond
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrontifyWipster
Likelihood to Recommend
7.5
(6 ratings)
7.0
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.5
(2 ratings)
User Testimonials
FrontifyWipster
Likelihood to Recommend
Frontify AG
Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
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Wipster
I actively talk about Wipster and show off how I'm able to get so much done with my clients because of this tool all of the time! If you own or work at a digital agency, it's a must! I'm using Wipster for short and long-form media, it just makes everything so much easier for me.
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Pros
Frontify AG
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
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Wipster
  • Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
  • Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
  • Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.
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Cons
Frontify AG
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
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Wipster
  • There is sometimes a lag when navigating a timeline/leaving comments, which makes me wonder if actions are being recorded correctly.
  • The admin interface seems to be slower than it should be.
  • There's no closed captioning feature as far as I know (some of our clients are deaf/hard of hearing).
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Likelihood to Renew
Frontify AG
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
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Wipster
Wipster has become a must-have tool to do my job!
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Support Rating
Frontify AG
No answers on this topic
Wipster
While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.
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Alternatives Considered
Frontify AG
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
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Wipster
After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.
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Return on Investment
Frontify AG
  • Solid cost benefit - the cost is not prohibitive for the value it brings
  • Overall value depends on internal federation of usage
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Wipster
  • No calculation I have noted but too many intangible benefits after using it , over all that is ROI
  • I don't remember any negative feedback but in-app , working is very tricky
  • customer supper and media management is good
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ScreenShots

Frontify Screenshots

Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.