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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frontify

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A

    Wipster

    Score8.1 out of 10
    N/ANew Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.N/A
    Pricing
    FrontifyWipster
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FrontifyWipster
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Best Alternatives
    FrontifyWipster
    Small Businesses
    Adobe Bridge
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    Score9 out of 10
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    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
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    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrontifyWipster
    Likelihood to Recommend
    7.5
    (6 ratings)
    7.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    User Testimonials
    FrontifyWipster
    Likelihood to Recommend
    Frontify AG
    Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
    Read full review
    Wipster
    I actively talk about Wipster and show off how I'm able to get so much done with my clients because of this tool all of the time! If you own or work at a digital agency, it's a must! I'm using Wipster for short and long-form media, it just makes everything so much easier for me.
    Incentivized
    Read full review
    Pros
    Frontify AG
    • It manages the visual aspects of a brand very well.
    • It is easy to use and update.
    • It converts the colors from hex to rgb and cmyk seamlessly.
    • It has a nice user interface.
    Incentivized
    Read full review
    Wipster
    • Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
    • Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
    • Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.
    Incentivized
    Read full review
    Cons
    Frontify AG
    • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
    • Having sections for voice and personality would be great.
    • The ability to export a brand document to a .PDF to share with partners.
    Incentivized
    Read full review
    Wipster
    • There is sometimes a lag when navigating a timeline/leaving comments, which makes me wonder if actions are being recorded correctly.
    • The admin interface seems to be slower than it should be.
    • There's no closed captioning feature as far as I know (some of our clients are deaf/hard of hearing).
    Incentivized
    Read full review
    Likelihood to Renew
    Frontify AG
    Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
    Incentivized
    Read full review
    Wipster
    Wipster has become a must-have tool to do my job!
    Incentivized
    Read full review
    Support Rating
    Frontify AG
    No answers on this topic
    Wipster
    While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.
    Incentivized
    Read full review
    Alternatives Considered
    Frontify AG
    We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
    Read full review
    Wipster
    After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.
    Incentivized
    Read full review
    Return on Investment
    Frontify AG
    • Solid cost benefit - the cost is not prohibitive for the value it brings
    • Overall value depends on internal federation of usage
    Read full review
    Wipster
    • No calculation I have noted but too many intangible benefits after using it , over all that is ROI
    • I don't remember any negative feedback but in-app , working is very tricky
    • customer supper and media management is good
    Incentivized
    Read full review
    ScreenShots

    Frontify Screenshots

    Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.