Fullstory vs. Rudderstack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.9 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Rudderstack
Score 3.4 out of 10
N/A
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
$600
per month
Pricing
FullstoryRudderstack
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
Starter
$600
per month
Growth
Custom
Enterprise
Custom
Offerings
Pricing Offerings
FullstoryRudderstack
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryRudderstack
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
FullstoryRudderstack
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.7
19 Ratings
27% below category average
Rudderstack
-
Ratings
Responsive Design for Web Access6.917 Ratings00 Ratings
Mobile Application7.210 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.113 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
8.6
49 Ratings
7% below category average
Rudderstack
-
Ratings
Heatmap tool9.037 Ratings00 Ratings
Click analytics8.344 Ratings00 Ratings
Scroll maps8.733 Ratings00 Ratings
Form fill analysis8.826 Ratings00 Ratings
Conversion tracking8.728 Ratings00 Ratings
Goal tracking6.923 Ratings00 Ratings
Funnel Analysis7.634 Ratings00 Ratings
Session Recording and Replay9.948 Ratings00 Ratings
User Segmentation9.443 Ratings00 Ratings
Best Alternatives
FullstoryRudderstack
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.7 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryRudderstack
Likelihood to Recommend
9.3
(72 ratings)
9.1
(1 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
-
(0 ratings)
Implementation Rating
7.5
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryRudderstack
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Rudderstack
Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Rudderstack
  • Event streams
  • Reverse ETL
  • Identity resolution
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Rudderstack
  • Alerting
  • Destination catalog
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Rudderstack
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Rudderstack
No answers on this topic
Reliability and Availability
Fullstory
We've never had issues with availability
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Rudderstack
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
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Rudderstack
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Rudderstack
No answers on this topic
Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Rudderstack
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Rudderstack
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Rudderstack
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Rudderstack
  • Significant savings in developer resources
  • Faster moving product insights
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data