TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
    Pricing
    Fullstory
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Fullstory
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Fullstory
    Considered Both Products
    Fullstory
    Chose Fullstory
    Microsoft Clarity - good product, free.
    Incentivized
    Chose Fullstory
    n/a
    Incentivized
    Chose Fullstory
    I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
    Incentivized
    Chose Fullstory
    I like the ability to see what is actually happening rather than just the data!
    Incentivized
    Chose Fullstory
    Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
    Incentivized
    Chose Fullstory
    Fairly much the same
    Incentivized
    Chose Fullstory
    FullStory is a unique blend of product analytics + playback sessions.
    Incentivized
    Chose Fullstory
    Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
    Incentivized
    Chose Fullstory
    I have not selected or evaluated other products.
    Incentivized
    Chose Fullstory
    Microsoft Clarity is not on the list. This one is not even close though. 4 years ago there was not much competition unless you paid a fortune for the big survey companies. I see there are many more out there now, and may start looking now that the prices are not as affordable …
    Incentivized
    Chose Fullstory
    It's a good value for money as well and it works well on websites
    Incentivized
    Chose Fullstory
    Most of the tools we evaluated just didn't have the depth of analysis that we needed. Content Square looked GREAT but it was a much higher price point.
    Incentivized
    Chose Fullstory
    Hotjar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against Hotjar. It has feature parity and is a little more intuitive to use.
    Incentivized
    Chose Fullstory
    We don't use anything else that is close to what Fullstory does. If anything Intercom would be the closest however we use them together to offer the best support possible.
    Incentivized
    Chose Fullstory
    FullSory is more advanced and the implementation with other tools makes it very convenient for us.
    Incentivized
    Chose Fullstory
    N/A
    Incentivized
    Chose Fullstory
    n/a
    Incentivized
    Chose Fullstory
    FullStory is very easy to use and very comprehensive compared to it's competitors
    Incentivized
    Chose Fullstory
    We are happy with Fullstory. Haven't evaluated other vendors.
    Incentivized
    Chose Fullstory
    none
    Incentivized
    Chose Fullstory
    Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    Features
    Fullstory
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Responsive Design for Web Access7.917 Ratings
    Mobile Application7.910 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings
    Mobile App Analytics6.412 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Heatmap tool9.937 Ratings
    Click analytics9.044 Ratings
    Scroll maps9.033 Ratings
    Form fill analysis9.026 Ratings
    Conversion tracking9.928 Ratings
    Goal tracking7.923 Ratings
    Funnel Analysis8.034 Ratings
    Session Recording and Replay10.048 Ratings
    User Segmentation10.043 Ratings
    Best Alternatives
    Fullstory
    Small Businesses
    No answers on this topic
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternatives
    User Ratings
    Fullstory
    Likelihood to Recommend
    10.0
    (72 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    Usability
    10.0
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    Support Rating
    8.3
    (61 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    Configurability
    7.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    User Testimonials
    Fullstory
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data