Funnel.io vs. Singular

Funnel it is really helpful in diverse cases. Mainly in the consolidation of data and then letting export that quality data that is also treated within Funnel. Is also really helpful if you want to see data - almost- real time when you have an important campaign and you must be monitoring many partners at once. On the other hand, I think Funnel with big companies gets a little bit short regarding capacity. So, if you have a small-mid company, is a really good SaaS to start with

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Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

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• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

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• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

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Funnel has many of the basic tools and more if you want to start a business. Even if you are scaling the business, Funnel suites to you and it's still helpful. Nevertheless, when you start being a big company, maybe is smarter to diversificate the key marketing partners to be "connected" to your GCP, AWS, etc. rather than connect it through Funnel.

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When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

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No one have more versability than Funnel regarding the connection system of partners and then have a flow to improve the quality of data. At least this was evaluated 3 years ago. I don't know how is the competitors right now.

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AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

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• Our 100% of Paid Media (online & offline) is connected to Funnel
• Thanks in part to Funnel, it's easier to analyze our CPC, CPM and CTR of partners

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• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

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