TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ghost

    Score8.5 out of 10
    N/AGhost is a CMS for new-media creators to publish, share, and grow a business around their content. Available open source and free (e.g. for blogging), it can also come with tools for business' content marketing.

    $0

    Outgrow

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations

    $22

    per month per user

    Pricing
    GhostOutgrow
    Editions & Modules
    Ghost (community)
    $0
    Starter
    $11
    per month 1 staff user, 500 members
    Creator
    $31
    per month 2 staff users, 1000 members
    Team
    $63
    per month 5 staff users, 1000 members
    Business
    $249
    per month unlimited staff users, 10,000 members
    Freelancer Plan
    $22
    per month per user
    Freelancer Pro
    $45
    per month per user
    Essentials Plan
    $115
    per month for 3 users
    Business Plan
    $720
    per month
    Enterprise Plan
    Custom Pricing
    Agency Plan
    Custom Pricing
    per Client
    Offerings
    Pricing Offerings
    GhostOutgrow
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
    More Pricing Information
    Community Pulse
    GhostOutgrow
    Considered Both Products
    Ghost Foundation
    No answer on this topic
    Outgrow
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    7 Answers
    Features
    GhostOutgrow
    Web Content Creation
    Comparison of Web Content Creation features of Ghost and Outgrow
    Feature
    Ghost
    8.7
    1 Ratings
    10% above category average
    Outgrow
    -
    Ratings
    WYSIWYG editor9.01 Ratings00 Ratings
    Admin section8.01 Ratings00 Ratings
    Publishing workflow9.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Ghost and Outgrow
    Feature
    Ghost
    8.5
    1 Ratings
    12% above category average
    Outgrow
    -
    Ratings
    Content taxonomy9.01 Ratings00 Ratings
    SEO support8.01 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Ghost and Outgrow
    Feature
    Ghost
    -
    Ratings
    Outgrow
    6.2
    32 Ratings
    23% below category average
    Ideation00 Ratings7.031 Ratings
    Approval workflows00 Ratings6.517 Ratings
    Content collaboration00 Ratings5.025 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ghost and Outgrow
    Feature
    Ghost
    -
    Ratings
    Outgrow
    6.8
    38 Ratings
    14% below category average
    Content hub00 Ratings5.527 Ratings
    Forms / Gated content00 Ratings7.032 Ratings
    Embedded CTAs00 Ratings6.134 Ratings
    Content distribution00 Ratings9.11 Ratings
    Content promotion00 Ratings7.030 Ratings
    Content automation00 Ratings6.025 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ghost and Outgrow
    Feature
    Ghost
    -
    Ratings
    Outgrow
    6.3
    39 Ratings
    16% below category average
    Audience profiling and targeting00 Ratings6.629 Ratings
    Closed-loop tracking and reporting00 Ratings6.530 Ratings
    Content performance analytics00 Ratings5.535 Ratings
    Campaign optimization dashboard00 Ratings5.528 Ratings
    Competitive analytics00 Ratings7.31 Ratings
    Best Alternatives
    GhostOutgrow
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GhostOutgrow
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.5
    (42 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.4
    (4 ratings)
    User Testimonials
    GhostOutgrow
    Likelihood to Recommend
    Ghost Foundation
    It is well suited for distributed writing and publishing with a subscription component.and well suited for simultaneous deployment to email and the web.
    Its pricing for a very small group (3 or more) tends to the expensive and login across multiple different devices can be aggravating.
    Incentivized
    Read full review
    Outgrow
    Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
    Read full review
    Pros
    Ghost Foundation
    • Creating a newsletter for web and email simultaneously
    • Allowing for paid subscriptions
    • Allowing content to be segmented by subscription type
    • Allows content to be segmented by medium
    • Good analytics across various output medium
    Incentivized
    Read full review
    Outgrow
    • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
    • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
    • They ensure that you have a high degree of creativity.
    Read full review
    Cons
    Ghost Foundation
    • They wysiwig editor is missing critical functions like superscript and subscript
    • The markdown complement has those features but it doesn’t integrate well with the wysiwig editor
    • Footnoting is hard to do
    Incentivized
    Read full review
    Outgrow
    • The UI is a bit elaborate, it seems a bit too much when I want something basic
    • The results emails were a bit confusing to setup but support was great in getting this fixed
    • Only one Admin can use the basic service
    Incentivized
    Read full review
    Usability
    Ghost Foundation
    Flexible, competent and easy to use
    Incentivized
    Read full review
    Outgrow
    It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
    Read full review
    Support Rating
    Ghost Foundation
    No answers on this topic
    Outgrow
    Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
    Incentivized
    Read full review
    Alternatives Considered
    Ghost Foundation
    It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress. The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.
    Incentivized
    Read full review
    Outgrow
    The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
    Incentivized
    Read full review
    Return on Investment
    Ghost Foundation
    • Our business is totally built around this product
    • It has allowed us to easily and quickly scale our free and our paywalled content experiments
    Incentivized
    Read full review
    Outgrow
    • Outgrow has helped me sell more life insurance through the use of interactive calculators.
    • Outgrow has helped me attract more referral partners thus helping my agency grow.
    • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
    Read full review
    ScreenShots

    Ghost Screenshots

    Screenshot of the Ghost dashboardScreenshot of Ghost postsScreenshot of Ghost member managementScreenshot of Ghost member profile

    Outgrow Screenshots

    Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizProduct screenshot