GoodRx is a pharmacy and prescription drug pricing and purchasing application, from the company of the same name in Santa Monica. If a patient's medication isn't covered by insurance and they can't afford the cash price, GoodRx can provide a lower price without any restrictions or additional paperwork. Its service for healthcare professionals includes biweekly email newsletter, offering recent news, research, and tips, and the app enables professionals to send GoodRx discounts and coupons to…
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SimilarWeb PRO
Score 8.5 out of 10
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SimilarWeb PRO is a marketing intelligence platform from UK company SimilarWeb.
GoodRx is a great tool if you don't have insurance or your medications aren't covered. It offers deals on many, many different prescriptions and can help people save a significant amount of money without a lot of labor. Anyone who has computer/printer or phone/app access can utilize its features, so it's very accessible to the majority of people.
SimilarWeb PRO is fantastic for doing digital marketing competitive analysis. For example, we work with a major breakfast franchise who seeks to increase visibility within Google and other search engines. During our annual refresh of what we call our SEO Strategic Plan, we leverage SimilarWeb PRO to find out where our client is not ranking well for mission-critical keywords, such as breakfast menu items (i.e. "pancakes near me") and broader opportunities such as "breakfast place in Anaheim, CA." With these insights, extrapolated from 300 competitors who serve breakfast, we can compile a list of new pages to help them create over the next 12 months, allowing consumers to see the brand for queries they hadn't seen them for in the in past.
SimilarWeb PRO offers detailed website analysis, where you can add your website along with multiple competitors to compare traffic at so many different levels. You have the option. You can add a maximum of 5 competitors and compare them on a single screen.
Organic landing pages lets you see the top trending organic pages of your competitors over the period of last 28 days, last 3 months upto last 12 months. Its an extremely important features when you're just starting to develop your own content marketing strategy.
With Keyword Generator, you can discover decent amount of long tail easy keywords just by adding a seed phrase. It helps us find some amazing uncovered content ideas.
Organic competitors lets you see your closest organic competitors on Google. You can analyze and see why some of the organic competitors do well and rank for your desired keywords.
Knowing that many people, on some of these medicines, are elderly and would appreciate saving a couple of dollars, it would be nice to have a way to use GoodRX without a computer or phone.
Submit/request button. If someone's medicine isn't included in the program, it may be helpful to have a way to monitor demand.
A tool to help you measure how much you save each year would be neat to see.
Website Technologies (Payments & Currencies) could be more specific, detailing if a payment service provider/merchant has a direct integration with a scheme or with another competitor
SimilarWeb PRO could have an additional 'Missing Website Technologies' filter that could highlight the payment schemes that are not offered yet
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
I haven't ever heard of competitors of GoodRx, and I've never had a reason to look anywhere else. I've always had a good experience with GoodRx, no issues or questions from the pharmacies at all! Very convenient and it's nice to have a quick way to save a bit of money.
Compared to Google Analytics, I think that SimilarWeb is a good solution to those who are a bit less data saavy and more of a strategist that can use graphs to help tie into a story of growth, decline, etc. I think that Social Report is more social-focused although it does have some website referrals listed.