Google AdMob vs. Google AdSense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 5.8 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
AdSense
Score 8.4 out of 10
N/A
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
Pricing
Google AdMobGoogle AdSense
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobAdSense
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdMobGoogle AdSense
Considered Both Products
Google AdMob

No answer on this topic

AdSense
Chose Google AdSense
There are other platforms to monetize web traffic, for example, LifeStreet and others. Unfortunately, developers on Facebook may only use products approved by Facebook, and Google AdSense is not among the approved products. Besides that, Google AdSense provides good ROI, high …
Best Alternatives
Google AdMobGoogle AdSense
Small Businesses
Basis DSP
Basis DSP
Score 9.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 6.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobGoogle AdSense
Likelihood to Recommend
4.0
(12 ratings)
8.9
(7 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdMobGoogle AdSense
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Google
I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Google
  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content
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Cons
Google
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
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Google
  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic
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Usability
Google
hard to use, no support
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Google
I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Google
In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
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Return on Investment
Google
  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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Google
  • Helps us strategize better around potential ad revenue models
  • Helps us evaluate the impact of ads on the user experience on the front end
  • The optimization recommendations have generated an improvement revenue-wise
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ScreenShots