Google AdMob vs. Kochava

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 8.6 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Kochava
Score 9.4 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Pricing
Google AdMobKochava
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobKochava
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Google AdMobKochava
Small Businesses
Basis DSP
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Score 9.0 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobKochava
Likelihood to Recommend
7.3
(9 ratings)
8.5
(4 ratings)
Usability
-
(0 ratings)
3.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(2 ratings)
User Testimonials
Google AdMobKochava
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Cons
Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Usability
Google
No answers on this topic
Kochava
Not user friendly, poor reporting.
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Support Rating
Google
No answers on this topic
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Return on Investment
Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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ScreenShots