Google AdMob vs. Liftoff

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 8.6 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Liftoff
Score 9.0 out of 10
N/A
Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A
Pricing
Google AdMobLiftoff
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobLiftoff
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Google AdMobLiftoff
Small Businesses
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Medium-sized Companies
Yahoo Native
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Score 6.7 out of 10
Flurry Analytics
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Score 9.0 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobLiftoff
Likelihood to Recommend
7.3
(9 ratings)
9.0
(1 ratings)
User Testimonials
Google AdMobLiftoff
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Liftoff Mobile
I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Liftoff Mobile
  • Continual site/system improvements
  • Ease of Use
  • Ability to spin up stores quickly
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Cons
Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Liftoff Mobile
  • Data Uploads could be easier
  • Customer service is strong but they have been inundated lately which means responses are sometimes slow
  • Custom deployments take a while again because they are so behind
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Liftoff Mobile
They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
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Return on Investment
Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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Liftoff Mobile
  • Less double data entry thanks to the uploads
  • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
  • Allows us to scale more easily instead of relying on a one-person developer team
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ScreenShots