Google AdMob vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 5.8 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Oracle Siebel Enterprise Marketing Suite (discontinued)
Score 9.0 out of 10
N/A
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.N/A
Pricing
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Best Alternatives
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Small Businesses
Basis DSP
Basis DSP
Score 9.0 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 6.0 out of 10
Brandfolder
Brandfolder
Score 7.8 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
4.0
(12 ratings)
8.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdMobOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Discontinued Products
If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Discontinued Products
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
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Cons
Google
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
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Discontinued Products
  • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
  • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
  • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
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Likelihood to Renew
Google
No answers on this topic
Discontinued Products
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
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Usability
Google
hard to use, no support
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Discontinued Products
No answers on this topic
Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Discontinued Products
Salesforce is easier to use and more open source and available for external integrations.
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Return on Investment
Google
  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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Discontinued Products
  • It has increased the business tactics as we have added more clients who wish to use this technology.
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