Google AdSense vs. Perfect Audience (discontinued)

I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend

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I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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• Excellent Ads type and useful content
• Excellent follow up and analytics
• Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
• Excellent revenue for the bloggers who are honest about their content

• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• Google AdSense should monetize mobile applications
• Google AdSense should monetize Mac native applications and games
• Google AdSense should pay out more for a click for tier 1 countries traffic

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.

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The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.

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I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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• Helps us strategize better around potential ad revenue models
• Helps us evaluate the impact of ads on the user experience on the front end
• The optimization recommendations have generated an improvement revenue-wise

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• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info