Attribution in Google Analytics vs. Nielsen Marketing Mix Modeling

Attribution in Google Analytics

Attribution in Google Analytics

41 Reviews and Ratings

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score 7.7 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Attribution in Google Analytics

Nielsen Marketing Mix Modeling

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Attribution in Google Analytics	Nielsen Marketing Mix Modeling
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Attribution in Google Analytics	Nielsen Marketing Mix Modeling
Considered Both Products	Attribution in Google Analytics No answer on this topic	Nielsen Marketing Mix Modeling Jacob Landsman Senior Manager, Digital Performance Marketing Chose Nielsen Marketing Mix Modeling VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Helpful?
Top Pros	Pro Campaign analytics Pro Provides insights Pro Customer journey	No answers on this topic
Top Cons	Minus Set up Minus Large learning Minus Friendly interface	Minus Touch points

Best Alternatives
	Attribution in Google Analytics	Nielsen Marketing Mix Modeling
Small Businesses	Firebase Score 8.4 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10	Firebase Score 8.4 out of 10
Enterprises	Piano Analytics Score 8.1 out of 10	Piano Analytics Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Attribution in Google Analytics	Nielsen Marketing Mix Modeling
Likelihood to Recommend	6.4 (4 ratings)	1.0 (1 ratings)

User Testimonials
	Attribution in Google Analytics	Nielsen Marketing Mix Modeling
Likelihood to Recommend	Google This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing. Incentivized AM Allen McConnell Account Manager Read full review	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	Google Traffic Analytics Geo Analytics Campaign Analytics Incentivized Gulam Gaus Warsi Marketing Specialist Read full review	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	Google Actual customer service agents that can help and answer questions. Better explanation of each and every datapoint. More user-friendly interface and experience. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Alternatives Considered	Google Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good Incentivized Verified User Anonymous Read full review	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	Google It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts. Incentivized AM Allen McConnell Account Manager Read full review	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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