Attribution in Google Analytics vs. TUNE Partner Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.5 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
TUNE Partner Marketing Platform
Score 7.5 out of 10
N/A
TUNE is an affiliate marketing platform designed to give marketers flexibility and control of their data and partner program. Brands, agencies, and networks can use TUNE to manage, measure, pay, and grow their programs through direct partnerships and the TUNE Network.
$7,188
per year
Pricing
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Editions & Modules
No answers on this topic
Bootstrap
$7188
per year
Scale
$18000
per year
Contract
Custom
Offerings
Pricing Offerings
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Best Alternatives
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Small Businesses
Branch
Branch
Score 7.5 out of 10

No answers on this topic

Medium-sized Companies
Piano Analytics
Piano Analytics
Score 7.4 out of 10

No answers on this topic

Enterprises
Piano Analytics
Piano Analytics
Score 7.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Likelihood to Recommend
6.3
(4 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Attribution in Google AnalyticsTUNE Partner Marketing Platform
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
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TUNE
I really like the way they onboard the customer, very easy to navigate and understand the overall software, and one more thing that its features. My only problem with this is that if I delete a partner, it remains in the database.
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Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
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TUNE
  • Provides communication with the association is the best way for your relationship with customers
  • The selection of objectives is included, defining the target audience to meet them
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Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
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TUNE
  • The discovery network is limited and provides few options for finding new partners.
  • Setting up a resources page for affiliates requires custom coding and is not simple to do.
  • Introductory emails to potential partners in their network are often sent to inactive or wrong contacts that don't ever respond to introductions.
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Support Rating
Google
No answers on this topic
TUNE
Highly recommended; the support from the team has always been exceptional. The prompt revert to the inquires and the live chat module resolves the queries real quick. The team makes efforts to close the ticket at the earliest, which is good for the users as they get the solutions easy and quick.
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Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
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TUNE
I didn't use any software before this.
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Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
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TUNE
  • It is of value to place the information of your association in the most perceptible feasible way in the search engines
  • Can help entities stand out from others
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ScreenShots

TUNE Partner Marketing Platform Screenshots

Screenshot of the TUNE Admin DashboardScreenshot of a TUNE Snapshot InterfaceScreenshot of a TUNE Offers Report