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Google Business Profile vs. Microsoft Office 2016 (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Microsoft Office 2016 (discontinued)

    Score8.7 out of 10
    N/AMicrosoft Office 2016 is the familiar suite of Office products including applications such as Word, Excel, and PowerPoint for use on a single PC or Mac. The 2016 is no longer available for sale from Microsoft, and support is at an end since 2020.N/A
    Pricing
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    93%
    Would buy again
    50 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    94%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    96%
    Happy with the feature set
    52 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    98%
    Lived up to sales and marketing promises
    40 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    98%
    Implementation went as expected
    41 Answers
    Best Alternatives
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Small Businesses
    No answers on this topic
    Google Workspace
    Score9.1 out of 10
    Medium-sized Companies
    No answers on this topic
    Google Workspace
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Microsoft 365 Business Premium
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Likelihood to Recommend
    9.2
    (48 ratings)
    7.5
    (64 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.0
    (3 ratings)
    Usability
    8.5
    (3 ratings)
    7.0
    (3 ratings)
    Support Rating
    6.0
    (1 ratings)
    8.0
    (45 ratings)
    User Testimonials
    Google Business ProfileMicrosoft Office 2016 (discontinued)
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Discontinued Products
    I'd recommend [Microsoft] Office2016 for any business that has more than a couple of users, as the software is very scalable from just a small business to a large enterprise corporation. I don't know of any case where it might not be appropriate, as even home users and students use the software suite as well.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Discontinued Products
    • Data manipulation. Excel takes the raw data we receive and allows us to digest it in ways that are useful to our business processes.
    • Communication. Outlook serves as our primary means of communication and setting up appointments.
    • Documentation. Word is the default standard when it comes to using a word processor and we are no different in this regard. Nearly every user has to use the application on a regular basis in order to accomplish their work.
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    Discontinued Products
    • Office 2016 professional edition can be priced for a single user license, it would be nice to see a drop in the pricing.
    • Office 2016 home edition is a better price but does not include outlook 2016, so it is not a good fit for the workplace environments.
    • Office 2016 can run slowly on older systems, so you need to make sure you have a machine that is 4 years old or less for it to run smoothly.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Discontinued Products
    We believe that office 2016 offers the best value when it comes to features included out of the box. The software is used in its entirety by our organization and is easily supported by our staff of IT technicians. Users find this software to be easy to learn and easy to use with minimal learning curve.
    Incentivized
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    Discontinued Products
    It's fairly easy to use, but the automatic formatting or capturing of formatting when pasting is wonky - especially when there are outlines or other bullets/numbered lists. Fixing and sizing up tables can be annoying, and there are sometimes formatting issues that we just absolutely cannot fix for some reason
    Incentivized
    Read full review
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    Discontinued Products
    I am an MS feedback hub participant and they certainly don't pay enough attention to several bugs several people raise it in the portal. For the enterprise, it seems to me based on my prior experience that yes, they have a dedicated team to support operations. For mid to small companies or single users, it has been a struggle. So, you are pretty much with MS Blogs and others.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    Discontinued Products
    We use Microsoft Office 2016 because at the time it was the best tool for us, but now with full attention to cloud products, we may be thinking of migrating our solution to a cloud service.
    Incentivized
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    Discontinued Products
    • Microsoft Office 2016 saves me a lot of time daily. I have functions and macros set up that calculate and show me a lot of things just from a couple of my inputs. This would take full days sometimes if not for that.
    • Apart from time, it saves me money, I manage data in Excel, I don't have to buy software specifically for that.
    • Sooner or later my company will have to switch to new edition, which will hurt revenues because of a subscription model.
    Incentivized
    Read full review
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