Google Business Profile vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 8.3 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Google Business ProfileThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Business ProfileThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Business ProfileThryv
Considered Both Products
Google Business Profile
Chose Google Business Profile
Google My Business is user-friendly and gives better results.
Thryv

No answer on this topic

Features
Google Business ProfileThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
9.2
8 Ratings
25% above category average
Dynamic content00 Ratings8.97 Ratings
Ability to test dynamic content00 Ratings9.17 Ratings
Landing pages00 Ratings10.01 Ratings
Mobile optimization00 Ratings8.88 Ratings
Email deliverability reporting00 Ratings9.17 Ratings
List management00 Ratings8.96 Ratings
Triggered drip sequences00 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
8.1
7 Ratings
23% above category average
Lead nurturing automation00 Ratings8.76 Ratings
Data quality management00 Ratings8.66 Ratings
Automated sales alerts and tasks00 Ratings7.16 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
9.0
5 Ratings
19% above category average
Calendaring00 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.04 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
6.7
8 Ratings
2% above category average
Social sharing and campaigns00 Ratings9.48 Ratings
Social profile integration00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
6.6
7 Ratings
1% above category average
Dashboards00 Ratings9.17 Ratings
Standard reports00 Ratings8.67 Ratings
Custom reports00 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Google Business Profile
-
Ratings
Thryv
8.3
6 Ratings
44% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings8.92 Ratings
Customizability00 Ratings8.15 Ratings
Best Alternatives
Google Business ProfileThryv
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileThryv
Likelihood to Recommend
9.3
(48 ratings)
9.5
(8 ratings)
Usability
8.7
(3 ratings)
9.0
(2 ratings)
Support Rating
6.0
(1 ratings)
10.0
(4 ratings)
User Testimonials
Google Business ProfileThryv
Likelihood to Recommend
Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Usability
Google
I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Google
  • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments