Google Campaign Manager 360 vs. InterviewStream Hire

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

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I always recommend this product to companies of all sizes who are looking for a reliable way to add virtual interviewing to their assessment strategy. There are 50+ vendors in this space right now but none of them have been around as long as InterviewStream. Their product is especially good for high volume scenarios but we've used it for all levels from executives down to hourly employees. We even used it internally for succession planning interviews and internal mobility

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• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• Simple interface. It's not a flashy product with claims of artificial intelligence or machine learning, etc. It just gets the job done for a fair price.
• Reliable. While we have had some minor issues from time-to-time with live interviews, the recorded interviews have worked fine in several countries around the world.
• Support. Our customer success person was always available and helpful.

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• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

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• Reporting could be better. Would love to see more stats around where our users are dropping off, invited vs. completed metrics and ROI numbers as well.
• A better database of technical interview questions.

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Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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We looked at several video interview companies when we made a purchase decision. With the exception of HireVue, they're all about the same. We just went with InterviewStream because they had the most experience in the industry and their pricing was fair. HireVue is a premium product who tries to distance themselves from the video interview space by claiming that they are a collaboration/training tool or an AI assessment tool. They're wayyyy overpriced for what they offer if you just want video interviewing. And their sales process is high pressure and a little bit slimy to be honest. If you need a proven tool that has been around, InterviewStream is good.

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• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

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• We took a 7 step interview process in one of our high volume areas down to 3 steps. This saved 2 weeks in time to hire and increased our conversion rate with top candidates by 20% (presumably because we moved faster).
• We saved $100,000 minimum in travel expenses in the first year. We don't know the exact amount because much of these costs are hidden in the business, but we could track at least $100k in hard costs.
• Negatively, I'd say we lost a little bit of street credibility on sites like glassdoor where people would vent that they didn't like recorded video interviews. Over time that feedback dwindled as this strategy has been adopted by more companies.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info