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Flutter by Google vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Flutter

    Score8.7 out of 10
    N/AFlutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android and iOS, as well as being the primary method of creating applications for Google Fuchsia.

    $0

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    FlutterGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    FlutterGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FlutterGoogle Universal Analytics (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    19 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    18 Answers
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    19 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    16 Answers
    89%
    Implementation went as expected
    24 Answers
    Features
    FlutterGoogle Universal Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Flutter by Google and Google Universal Analytics (discontinued)
    Feature
    Flutter by Google
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    FlutterGoogle Universal Analytics (discontinued)
    Small Businesses
    Swiftify
    Score9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Xamarin
    Score6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Swiftify
    Score9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FlutterGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    8.5
    (19 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (11 ratings)
    Usability
    8.5
    (2 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    FlutterGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Google
    Flutter by Google is well suited where you have to make an app across multiple platforms like iOS, Android, Web, Desktop and you don't have the bandwidth to create multiple teams for the Native app. This makes sure you have a faster development and you don't have to worry about how your product will look across different platforms. It is also very smooth/fast in response, making it close to feel like a Native app, this makes it an easy pick for a Fintech product where speed matters. Flutter by Google also has a huge library of Components, which are well tested and developed by Google's Flutter by Google team itself, making the development even more fast since the majority of required components are already available.
    Incentivized
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    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Google
    • User interface design works great across all platforms, including native styling for iOS/macOS.
    • Native compilation for mobile platforms and a decent rendering engine results in slick apps that can make the most of your device.
    • Dart is a well thought out language and easy to pick up.
    • Makes cross-platform development of good looking GUI apps a doddle.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Google
    • Occasionally updates to the Flutter SDK result in wide-sweeping changes that seem to not be thoroughly tested and considered. Flutter sometimes evolves too fast for its own good.
    • While the 3rd-party Flutter package ecosystem is vast and rich, 1st-party support for basic things (audio/video playback, battery information, Bluetooth services, etc.) are lacking. You are occasionally forced to rely on an open-source package for use-cases that other platforms have native support for.
    • Documentation, particularly around testing, is lacking. While there are some great docs, like the Dart Style Guide, many Flutter-focused support documents are lacking in quality and real-world usability.
    • Flutter allows you to architect an app however you want. While this is a great feature, it also adds complexity and leads to the current state of Flutter's state management, where there are 50+ options on how to organize your app, with very little official guidance or recommendations from the Flutter team. For a beginner, this can create decision paralysis.
    Incentivized
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    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Google
    Flutter by Google is very easy to start with. The initial setup they provide is very helpful and easy to understand. The default project setup is also good and can be deployed to production without changing much. Flutter by Google provides a huge library of components, which are created and tested by their own team, making the development of application much faster and robust. Flutter by Google also has a huge community support where we can find components built by the community and we can contribute our own components as well, which helps in faster dev time. Applications developed using Flutter by Google are very smooth, almost feels like native, which helps in creating good impression on customers/clients.
    Incentivized
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    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    Support Rating
    Google
    No answers on this topic
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Online Training
    Google
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    Alternatives Considered
    Google
    I have experience with react and React Native. I would say that the idea behind all those frameworks are quite similar. However, I found the javascript-based frameworks a bit more accessible as you could utilise your javascript knowledge. Here, Flutter works with its own language. This has advantages and disadvantages sometimes. I found the community around javascript frameworks bigger and therefore sometimes more helpful. However, Flutter does a good job here as well. I think the main argument for Flutter is its usability for less experienced developers. If you do not have knowledge in javascript or other programming languages then I think it is much easier to start with Flutter than with another framework like react. I think the package that you get form scratch is better than in the other frameworks were you have to set up and learn a lot more before you can start.
    Incentivized
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    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Return on Investment
    Google
    • The rapid development capabilities of Flutter allow us to build apps we could not have previously considered commercially viable, opening new revenue streams.
    • Free and open licensing made adoption very easy (ie. free/low cost!).
    • In comparison to Qt, our time spent arguing with build tools and perfecting development environments has decreased substantially.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots