Build Strategy with Google Analytics
January 05, 2024
Build Strategy with Google Analytics
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Analytics 360
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of features like dashboarding, user path analysis, event analysis, and many more which help us to make a better decision in the development of the app. Furthermore, we are using this software across multiple departments like product, marketing, analytics, and category multi-purpose It is like one software is solves our all problems of different departments.
- Data Integration part since it is a google product so it will be easily connect with Bigquery since our company data is on Bigquery so it will be very easy for us to connect with google analytics to analyze the data furthermore without spending too much time in the data integration part compared to others software.
- For our marketing department it will be very easy for us to run campaign and track each campaign through google analytics 360 which is easily combine with google marketing platform.
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our platform, lead tracking.
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we have ignored the pricing model and gone for Google Analytics software for ease of convenience
- From Business perspective, product features were less in Google Analytics as compared to others where you can just plug and play and your dashboard is ready. Here various metrics were given but the complexity was that if you are not aware of those metrics you can find the correct insights.
- A lot of documentation was given but you can't have enough time to read all the documents to use every feature of Google Analytics 360 since very few training videos were provided to learn. I think they have to increase the videos parallelly with a document. If you are not aware of some features then you need to take the help of the customer support team of Google to understand the features otherwise if you were reading the document then it will take a lot of time which is very painful.
- Google analytics 360 have multiple features for analytical tracking and you can even make multiple dashboards as well with less features.
- It is perfect for small as well as large organizations and even further it will be best for those whose data is on Google Cloud or big query because it is a Google product so it will be very easy for you to connect the data source which is a very tedious job to connect data to other platforms
- For us, it will be very useful since we have been using this software in our organization for the last 3 years in multiple departments like marketing, product, Analytics, and Business teams as well since we are tracking a lot of metrics through this single platform only.
Since our data is on Bigquery it is very easy for us to connect our database to this platform which is very challenging for us to connect the data integration part to other platforms so this is the primary reason for us to choose this platform. The second reason to choose this is that this platform will solve our problems of multiple departments of product, marketing, business, and analytics rather than choosing separate platforms for different departments
Do you think Google Analytics 360 delivers good value for the price?
No
Are you happy with Google Analytics 360's feature set?
No
Did Google Analytics 360 live up to sales and marketing promises?
Yes
Did implementation of Google Analytics 360 go as expected?
Yes
Would you buy Google Analytics 360 again?
Yes