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Google Analytics 360 Offers an Easy Way to See What's Driving Traffic to Your Site
June 14, 2021

Google Analytics 360 Offers an Easy Way to See What's Driving Traffic to Your Site

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

I have Google Analytics 360 set up to measure my web site traffic. I can see where visitors are coming from, how many visitors have come to the site, how long they stay, what pages they visit and so on. It helps me determine what platforms I should be focusing on and what content is resonating.
  • Google Analytics 360 is free. That makes it very accessible to everyone from the solopreneur to larger businesses.
  • Some of the Google Analytics 360 features are easy to use and understand.
  • Google Analytics 360 helps you understand what's working with your content.
  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
  • Statistic that shows where visitors are coming from.
  • Statistic that shows which pages visitors are staying on longer.
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
I have looked at this - when clients use it. It is very expensive for a small business owner or solopreneuer. Google Analytics 360 is free and does the job I need it to do.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

I think for small business owners, Google Analytics 360 is a free tool that can be used to understand where visitors are coming from - which platforms are driving traffic to your site. Also you can tell which pages of your site they're spending time on - and which they "bounce" quickly from, so changes can be made. You can see which content is resonating most with visitors, too. If you publish a blog for example, you can see which posts people are reading - you can see how long they've stayed on a certain page. It's helpful because it informs your content. On the other side, Google Analytics 360 can be overwhelming. Because there is so much data - too much data? - it can make you turn away. You look at it - become overwhelmed - and just move on. I don't use it as much as I could for that reason. It's helpful to know which data you're looking for so you can focus on that.