Google Marketing Platform vs. Sojern RevDirect
Google Marketing Platform vs. Sojern RevDirect
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Sojern RevDirect | N/A | Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market… | N/A |
Google Marketing Platform | Sojern RevDirect | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Sojern RevDirect | |
---|---|---|
Top Pros | ||
Top Cons |
|
|
Google Marketing Platform | Sojern RevDirect | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Google Marketing Platform | Sojern RevDirect | |
---|---|---|
Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Sojern RevDirect | |
---|---|---|
Likelihood to Recommend | 7.4 (44 ratings) | 10.0 (1 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Sojern RevDirect | |
---|---|---|
Likelihood to Recommend | Google | Sojern |
Pros | Google | Sojern |
Cons | Google | Sojern |
Likelihood to Renew | Google | Sojern No answers on this topic |
Usability | Google | Sojern No answers on this topic |
Support Rating | Google | Sojern No answers on this topic |
Implementation Rating | Google | Sojern No answers on this topic |
Alternatives Considered | Google | Sojern |
Return on Investment | Google | Sojern |
ScreenShots |