Google Optimize vs. Interxion

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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They are very strong in European enterprise hosting solutions. Less so with US-based organisations, as they have no footprint in North America. They are a popular solution for organisations wanting to host their digital assets in Ireland as they are much easier to deal with than their main competitors. They do not seem to suffer from cultural identity in the same way that some US-based competitors do.

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Interxion's staff in Ireland are top class, customer-centric, friendly and knowledgeable.
• Interxion pays a lot of attention to keeping their customers happy by engaging socially with them at their own marketing events and other industry events. INEX and Interxion shared a Christmas Party last year as many of our members and their customers overlap.

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• I am not aware of any shortcomings. I am sure that I would be aware if INEX operations staff were experiencing any problems. Similarly, I have only heard good things about them from our members, though there will always be some that think that they should be paying less for hosting services.

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Difficult to say. Our presence in 3 Interxion data centres is mainly driven by our members wanting to host their digital assets in those locations. However, as a not-for-profit association, INEX is pleased that they treat us very favorably with regard to charges, in recognition of the fact that having our presence in their facilities draws new customers for them.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info