Google Optimize vs. Omniconvert Explore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Omniconvert Explore
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…
$167
per month
Pricing
Google OptimizeOmniconvert Explore
Editions & Modules
Google Optimize
Free
50 000 tested views
$167
per month
700 000 tested views
$1208
per month
5 000 000 tested views
$4658
per month
Offerings
Pricing Offerings
Google OptimizeOmniconvert Explore
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google OptimizeOmniconvert Explore
Top Pros
Top Cons
Features
Google OptimizeOmniconvert Explore
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
7.5
7 Ratings
14% below category average
Omniconvert Explore
8.3
1 Ratings
4% below category average
a/b experiment testing8.27 Ratings00 Ratings
Split URL testing10.07 Ratings9.01 Ratings
Multivariate testing9.87 Ratings5.01 Ratings
Multi-page/funnel testing10.05 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance6.06 Ratings00 Ratings
Visual / WYSIWYG editor7.96 Ratings9.01 Ratings
Advanced code editor7.96 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode9.05 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings10.01 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests6.03 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
9.7
7 Ratings
10% above category average
Omniconvert Explore
9.0
1 Ratings
2% above category average
Standard visitor segmentation9.17 Ratings8.01 Ratings
Behavioral visitor segmentation9.75 Ratings00 Ratings
Traffic allocation control10.06 Ratings00 Ratings
Website personalization10.06 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.7
7 Ratings
2% above category average
Omniconvert Explore
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking9.96 Ratings00 Ratings
Test reporting10.05 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
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Google OptimizeOmniconvert Explore
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Score 9.5 out of 10
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Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
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Score 9.2 out of 10
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Score 9.2 out of 10
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Score 9.2 out of 10
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User Ratings
Google OptimizeOmniconvert Explore
Likelihood to Recommend
8.0
(9 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.7
(4 ratings)
10.0
(1 ratings)
User Testimonials
Google OptimizeOmniconvert Explore
Likelihood to Recommend
Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Omniconvert
If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Omniconvert
  • Conversion optimization.
  • Website personalization.
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Cons
Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Omniconvert
  • The learning curve could be easier.
  • Improve onboarding.
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Omniconvert
No answers on this topic
Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Omniconvert
They have been polite and good about updates.
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Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Omniconvert
Unless has an easier learning curve but they have different features. Their personalization is similar though.
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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Omniconvert
  • Personalization from referral sites has been an improvement to ROI.
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ScreenShots

Omniconvert Explore Screenshots

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