Google Optimize vs. Piano Activation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Piano Activation
Score 8.5 out of 10
N/A
Piano Composer, from Piano Software in New York, allows users to design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions, all without IT. It presents out of the box loyalty and engagement solutions, and allows users to engage customer segments on the content they find most interesting and valuable - based on page attributes, metadata, or URL conditions.N/A
Pricing
Google OptimizePiano Activation
Editions & Modules
Google Optimize
Free
No answers on this topic
Offerings
Pricing Offerings
Google OptimizePiano Activation
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google OptimizePiano Activation
Features
Google OptimizePiano Activation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
4.9
8 Ratings
52% below category average
Piano Activation
-
Ratings
a/b experiment testing4.08 Ratings00 Ratings
Split URL testing2.08 Ratings00 Ratings
Multivariate testing4.08 Ratings00 Ratings
Multi-page/funnel testing1.06 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance1.07 Ratings00 Ratings
Visual / WYSIWYG editor3.07 Ratings00 Ratings
Advanced code editor2.07 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode3.06 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler7.05 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings00 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests7.04 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
7.0
8 Ratings
22% below category average
Piano Activation
-
Ratings
Standard visitor segmentation6.08 Ratings00 Ratings
Behavioral visitor segmentation7.06 Ratings00 Ratings
Traffic allocation control8.07 Ratings00 Ratings
Website personalization7.07 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.2
8 Ratings
5% below category average
Piano Activation
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking8.07 Ratings00 Ratings
Test reporting7.06 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
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User Ratings
Google OptimizePiano Activation
Likelihood to Recommend
5.0
(10 ratings)
9.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.7
(4 ratings)
-
(0 ratings)
User Testimonials
Google OptimizePiano Activation
Likelihood to Recommend
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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Piano Software
Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Piano Software
  • Very easy to use interface
  • Powerful algorithms to improve targeting
  • Great engagement with clients about improvements and future roadmaps
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Cons
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
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Piano Software
  • Acquires companies often and integration of these sometimes cause bugs and outages
  • Can be slow to load sometimes
  • Any custom work you need done by their developers takes far too long
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Piano Software
No answers on this topic
Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Piano Software
No answers on this topic
Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Piano Software
Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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Piano Software
  • Increased digital subscriptions substantially
  • Enables quick and easy testing, which saves lots of time
  • Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have
Read full review
ScreenShots