Google Optimize vs. Sencha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Sencha
Score 7.0 out of 10
N/A
Sencha is a mobile application development platform acquired by IDERA in 2017.N/A
Pricing
Google OptimizeSencha
Editions & Modules
Google Optimize
Free
No answers on this topic
Offerings
Pricing Offerings
Google OptimizeSencha
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google OptimizeSencha
Features
Google OptimizeSencha
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
4.9
8 Ratings
52% below category average
Sencha
-
Ratings
a/b experiment testing4.08 Ratings00 Ratings
Split URL testing2.08 Ratings00 Ratings
Multivariate testing4.08 Ratings00 Ratings
Multi-page/funnel testing1.06 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance1.07 Ratings00 Ratings
Visual / WYSIWYG editor3.07 Ratings00 Ratings
Advanced code editor2.07 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode3.06 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler7.05 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings00 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests7.04 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
7.0
8 Ratings
22% below category average
Sencha
-
Ratings
Standard visitor segmentation6.08 Ratings00 Ratings
Behavioral visitor segmentation7.06 Ratings00 Ratings
Traffic allocation control8.07 Ratings00 Ratings
Website personalization7.07 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.2
8 Ratings
5% below category average
Sencha
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking8.07 Ratings00 Ratings
Test reporting7.06 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
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User Ratings
Google OptimizeSencha
Likelihood to Recommend
5.0
(10 ratings)
9.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.7
(4 ratings)
-
(0 ratings)
User Testimonials
Google OptimizeSencha
Likelihood to Recommend
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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Idera, Inc.
It's great to develop business applications. Previously, we tried different technologies but we find it the most suitable for us. We also deploy a generic backend so we don't need to install anything new to implement new applications. This helps us to develop very fast and with very low effort.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Idera, Inc.
  • It's a complete solution that has a vast array of pre built components, charts and a data-grid based solution.
  • Security comes out of the box.
  • It's mobile and tablet ready.
  • It has a lot of support from the community so solutions are easily available
  • You can add your own flavor via theme customizations and built in component extension.
Read full review
Cons
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
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Idera, Inc.
  • More default themes
  • Biggest community
Read full review
Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
Idera, Inc.
No answers on this topic
Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Idera, Inc.
No answers on this topic
Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Idera, Inc.
Each of the above platforms offer a specific solution. Sencha provides a complete solution that is a library of components as well as a framework to modularize your application so that it's better manageable. Once you get over the learning curve of the whole technology it's a breeze to implement new functionality within the application. We have an aggressive client who comes to us every other day with some new requirement, and sencha has been able to answer all of those without issues.
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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Idera, Inc.
  • Excellent applications
  • Very good performance
  • Not very used, and developers don't like it at the beginning
Read full review
ScreenShots