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Google Optimize vs. SQL Server Integration Services (SSIS)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    SSIS

    Score8 out of 10
    N/AMicrosoft's SQL Server Integration Services (SSIS) is a data integration solution.N/A
    Pricing
    Google OptimizeSSIS
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeSSIS
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeSSIS
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    84%
    Would buy again
    21 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    96%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    88%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    95%
    Implementation went as expected
    19 Answers
    Features
    Google OptimizeSSIS
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.0
    56 Ratings
    18% below category average
    Connect to traditional data sources00 Ratings9.056 Ratings
    Connecto to Big Data and NoSQL00 Ratings5.043 Ratings
    Data Transformations
    Comparison of Data Transformations features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    -
    Ratings
    SQL Server Integration Services (SSIS)
    6.8
    56 Ratings
    18% below category average
    Simple transformations00 Ratings8.956 Ratings
    Complex transformations00 Ratings4.755 Ratings
    Data Modeling
    Comparison of Data Modeling features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.5
    54 Ratings
    6% below category average
    Data model creation00 Ratings9.028 Ratings
    Metadata management00 Ratings6.035 Ratings
    Business rules and workflow00 Ratings7.145 Ratings
    Collaboration00 Ratings9.140 Ratings
    Testing and debugging00 Ratings6.451 Ratings
    Data Governance
    Comparison of Data Governance features of Google Optimize and SQL Server Integration Services (SSIS)
    Feature
    Google Optimize
    -
    Ratings
    SQL Server Integration Services (SSIS)
    5.4
    43 Ratings
    40% below category average
    Integration with data quality tools00 Ratings6.238 Ratings
    Integration with MDM tools00 Ratings4.638 Ratings
    Best Alternatives
    Google OptimizeSSIS
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeSSIS
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.0
    (56 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (6 ratings)
    Support Rating
    8.7
    (4 ratings)
    8.0
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Google OptimizeSSIS
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Microsoft
    As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.
    Incentivized
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    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
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    Microsoft
    • Standard ETL use cases for daily loads
    • Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
    • Creating outgoing data files and writing them to Vendor FTPs
    • Easy Active Directory integration for seamless connections to SQL Server
    • CI/CD by hosting the code on visualstudio.com
    Incentivized
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    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
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    Microsoft
    • Connection managers for online data sources can be tricky to configure.
    • Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
    • Mapping destination using OLE DB command is difficult as destination columns are unnamed.
    • Excel or flat file connections are limited by version and type.
    Incentivized
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    Likelihood to Renew
    Google
    No answers on this topic
    Microsoft
    Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure
    Incentivized
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    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Microsoft
    SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.
    Incentivized
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    Performance
    Google
    No answers on this topic
    Microsoft
    SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.
    Incentivized
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    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Microsoft
    The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Microsoft
    The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Microsoft
    I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer
    Incentivized
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    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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    Microsoft
    • Without this, we would have to manually update a spreadsheet of our SQL Server inventory
    • We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
    • We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.
    Incentivized
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    ScreenShots