Google Optimize vs. StoriesOnBoard

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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As mentioned earlier, we also use StoriesOnBoard to create other processes (customer and employee journey). We use the swim lanes to differentiate between measures, tools and processes and working with them is very easy and understandable for this purpose.

Less easy is the use of context, i.e. when one part of a story map depends on another story map. This cannot be avoided (at least for us) to avoid creating redundancy (and the risk of creating different stages). At appropriate places, we refer to the other map in the title.

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• User role management
• Jira integration
• Keyboard shortcuts
• Filtering by personas

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Switching the view to a vertical mode (easier to scroll).
• Better availability of information on user story mapping.
• Possibility to link to activities and steps from other maps (Context).

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

StoriesOnBoard works really well; all features are well thought through. It could look a bit fresher, although the new updated dashboard is already much better than it was.

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The only other competitor we looked at was cardboardit.com. Both had solid functionality, but StoriesOnBoard was more user-friendly and quick to learn and use in our opinion.

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• StoriesOnBoard (and story mapping in general) creates a low-cost visual method of aligning on high-level business and technical requirements early in a project and provides an ongoing reference as the project progresses. Having this alignment is critical for the later stages of the project.