Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Mandiant Advantage (discontinued)
Score8.2 out of 10
Enterprise companies (1,001+ employees)
Mandiant Advantage was a security validation solution used to test the efficacy of security controls with authentic, relevant and active attacks. Mandiant was acquired by Google in late 2022, and since, the product line has been discontinued.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Mandiant Advantage Security Validation, designed by Mandiant company, can automate a testing program to give us authetic and real world data on how our security controls are effectively working / performing. This solution provides trusted evidence on how well our security controls work against threats targeting our organization. This enables security teams to emulate real attack behaviors against security controls authentically throughout the attack lifecycle and the entire security stack.
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It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mandiant ASM combines sources of information such, as assets through the internet cloud resources and suppliers from third parties. This comprehensive approach provides organizations with an understanding of their external attack surface.
With scanning Mandiant ASM identifies threats and vulnerabilities present on the external attack surface and promptly notifies users. Whenever a new threat or vulnerability is detected an alert is generated to empower enterprises to take action in mitigating the risks.
Mandiant ASM assesses risks based on their likelihood of exploitation impact on organizations and severity. This prioritization enables organizations to focus their efforts, on addressing the risks effectively.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are many parameters which are the differentiator between mandiant and Cymulate but some of the key differentitors are listed below: 1) Manpower costs are less and justified as compared to Cymulate 2) Better technologies innovation 3) Good reputation in market 4) Good cummulative man hour experience Also, they are in the market from last 20 years and they have a huge client base.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Automation plays a role in saving time by streamlining operations related to attack surface management. These include automated asset discovery, vulnerability scanning and continuous monitoring of threat intelligence. As a result security teams can allocate their efforts towards projects such as security planning and incident response.
ASM provides a view of the external attack surface, for businesses encompassing internet facing assets, cloud resources and third party vendors. This enhances the understanding of assets enabling organizations to identify and prioritize risks effectively and make decisions on security investments
One notable advantage is cost savings. By eliminating the need to purchase and maintain security tools ASM becomes a solution for enterprises. It can replace products, like asset discovery tools, vulnerability management tools and threat intelligence feeds with its capabilities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
