TrustRadius: an HG Insights company

Google Universal Analytics (discontinued) vs. SQL Server Integration Services (SSIS)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SSIS

    Score8 out of 10
    N/AMicrosoft's SQL Server Integration Services (SSIS) is a data integration solution.N/A
    Pricing
    Google Universal Analytics (discontinued)SSIS
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SSIS
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SSIS
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    84%
    Would buy again
    21 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    96%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    88%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    95%
    Implementation went as expected
    19 Answers
    Features
    Google Universal Analytics (discontinued)SSIS
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SQL Server Integration Services (SSIS)
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Google Universal Analytics (discontinued) and SQL Server Integration Services (SSIS)
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.0
    56 Ratings
    18% below category average
    Connect to traditional data sources00 Ratings9.056 Ratings
    Connecto to Big Data and NoSQL00 Ratings5.043 Ratings
    Data Transformations
    Comparison of Data Transformations features of Google Universal Analytics (discontinued) and SQL Server Integration Services (SSIS)
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SQL Server Integration Services (SSIS)
    6.8
    56 Ratings
    18% below category average
    Simple transformations00 Ratings8.956 Ratings
    Complex transformations00 Ratings4.755 Ratings
    Data Modeling
    Comparison of Data Modeling features of Google Universal Analytics (discontinued) and SQL Server Integration Services (SSIS)
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SQL Server Integration Services (SSIS)
    7.5
    54 Ratings
    6% below category average
    Data model creation00 Ratings9.028 Ratings
    Metadata management00 Ratings6.035 Ratings
    Business rules and workflow00 Ratings7.145 Ratings
    Collaboration00 Ratings9.140 Ratings
    Testing and debugging00 Ratings6.451 Ratings
    Data Governance
    Comparison of Data Governance features of Google Universal Analytics (discontinued) and SQL Server Integration Services (SSIS)
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    SQL Server Integration Services (SSIS)
    5.4
    43 Ratings
    40% below category average
    Integration with data quality tools00 Ratings6.238 Ratings
    Integration with MDM tools00 Ratings4.638 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SSIS
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SSIS
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.0
    (56 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (4 ratings)
    Usability
    9.0
    (5 ratings)
    8.0
    (11 ratings)
    Performance
    10.0
    (1 ratings)
    8.8
    (6 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.0
    (8 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SSIS
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Microsoft
    As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Microsoft
    • Standard ETL use cases for daily loads
    • Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
    • Creating outgoing data files and writing them to Vendor FTPs
    • Easy Active Directory integration for seamless connections to SQL Server
    • CI/CD by hosting the code on visualstudio.com
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Microsoft
    • Connection managers for online data sources can be tricky to configure.
    • Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
    • Mapping destination using OLE DB command is difficult as destination columns are unnamed.
    • Excel or flat file connections are limited by version and type.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Microsoft
    Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Microsoft
    SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Microsoft
    SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Microsoft
    The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Microsoft
    The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Microsoft
    I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Microsoft
    • Without this, we would have to manually update a spreadsheet of our SQL Server inventory
    • We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
    • We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.
    Incentivized
    Read full review
    ScreenShots