TrustRadius: an HG Insights company

Google Universal Analytics (discontinued) vs. TensorFlow

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    TensorFlow

    Score7.6 out of 10
    N/ATensorFlow is an open-source machine learning software library for numerical computation using data flow graphs. It was originally developed by Google.N/A
    Pricing
    Google Universal Analytics (discontinued)TensorFlow
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)TensorFlow
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)TensorFlow
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Universal Analytics (discontinued)TensorFlow
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and TensorFlow
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    TensorFlow
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)TensorFlow
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Google Cloud AI
    Score8.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Google Cloud AI
    Score8.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Google Cloud AI
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)TensorFlow
    Likelihood to Recommend
    8.0
    (55 ratings)
    6.0
    (15 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.1
    (2 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)TensorFlow
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Open Source
    TensorFlow is great for most deep learning purposes. This is especially true in two domains: 1. Computer vision: image classification, object detection and image generation via generative adversarial networks 2. Natural language processing: text classification and generation. The good community support often means that a lot of off-the-shelf models can be used to prove a concept or test an idea quickly. That, and Google's promotion of Colab means that ideas can be shared quite freely. Training, visualizing and debugging models is very easy in TensorFlow, compared to other platforms (especially the good old Caffe days). In terms of productionizing, it's a bit of a mixed bag. In our case, most of our feature building is performed via Apache Spark. This means having to convert Parquet (columnar optimized) files to a TensorFlow friendly format i.e., protobufs. The lack of good JVM bindings mean that our projects end up being a mix of Python and Scala. This makes it hard to reuse some of the tooling and support we wrote in Scala. This is where MXNet shines better (though its Scala API could do with more work).
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Open Source
    • A vast library of functions for all kinds of tasks - Text, Images, Tabular, Video etc.
    • Amazing community helps developers obtain knowledge faster and get unblocked in this active development space.
    • Integration of high-level libraries like Keras and Estimators make it really simple for a beginner to get started with neural network based models.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Open Source
    • RNNs are still a bit lacking, compared to Theano.
    • Cannot handle sequence inputs
    • Theano is perhaps a bit faster and eats up less memory than TensorFlow on a given GPU, perhaps due to element-wise ops. Tensorflow wins for multi-GPU and “compilation” time.
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Open Source
    Support of multiple components and ease of development.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Open Source
    Community support for TensorFlow is great. There's a huge community that truly loves the platform and there are many examples of development in TensorFlow. Often, when a new good technique is published, there will be a TensorFlow implementation not long after. This makes it quick to ally the latest techniques from academia straight to production-grade systems. Tooling around TensorFlow is also good. TensorBoard has been such a useful tool, I can't imagine how hard it would be to debug a deep neural network gone wrong without TensorBoard.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Open Source
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Open Source
    Use of cloud for better execution power is recommended.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Open Source
    Keras is built on top of TensorFlow, but it is much simpler to use and more Python style friendly, so if you don't want to focus on too many details or control and not focus on some advanced features, Keras is one of the best options, but as far as if you want to dig into more, for sure TensorFlow is the right choice
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Open Source
    • Learning is s bit difficult takes lot of time.
    • Developing or implementing the whole neural network is time consuming with this, as you have to write everything.
    • Once you have learned this, it make your job very easy of getting the good result.
    Incentivized
    Read full review
    ScreenShots