TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Xoxoday

    Score6.2 out of 10
    N/AXoxoday is a rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users.N/A
    Pricing
    Google Universal Analytics (discontinued)Xoxoday
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Xoxoday
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Xoxoday
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Xoxoday
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Google Universal Analytics (discontinued)Xoxoday
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Xoxoday
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Xoxoday
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Xoxoday
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Xoxoday
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.3
    (6 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    -
    (0 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Xoxoday
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Xoxoday
    Based on my experience Xoxoday Plum is suited for any organization out there which needs gifts cards sending platform. They have free and pro plans which make it a great platform for both small and large businesses according to their requirements. They have many features which make them a great platform for all businesses.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Xoxoday
    • Easy to use platform
    • Multiple brands
    • Multiple categories
    • Seamless experience
    • Liberty to spend the allocated points/money on more than one product/service/brand/category.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Xoxoday
    • Availability of Single Sign On.
    • Easy profile viewing. Whenever a colleague was mentioned in the town hall, I have to hover over their names and wait for the "view profile" button to appear, instead of just clicking on their tagged names.
    • Improve searching for colleagues' profiles. Whenever I checked on my colleagues via the search button, it will be their mentioned post, and not their profile is shown.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Xoxoday
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Xoxoday
    No answers on this topic
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Xoxoday
    No answers on this topic
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Xoxoday
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Xoxoday
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Xoxoday
    A points redemption catalog like gift cards, experiences, perks, financial products, etc. For employee engagement, pulse surveys, internal communication, social intranet, employee recognition, and more.• Gifting, Survey Incentives, Earn and burn programs, Consumer Promotions, Referral bonuses, loyalty campaigns, and more.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Xoxoday
    • ROI has been good with motivated team members.
    • It adds as a special lever to save cost of sale.
    • Business objective has received a boost.
    Incentivized
    Read full review
    ScreenShots

    Xoxoday Screenshots

    Screenshot of The interface to send reward points.Screenshot of The Xoxoday Plum Perks Marketplace.Screenshot of Some of the available integrations with tools and tech stack.Screenshot of Reward codes.Screenshot of Reward links.Screenshot of An example of the reports and insights available for analysis.