TrustRadius: an HG Insights company

Wildfire Interactive (Discontinued) vs. MixRank

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    MixRank

    Score6.5 out of 10
    N/AMixRank is a sales intelligence software solution offered by MixRank.N/A
    Pricing
    Wildfire Interactive (Discontinued)MixRank
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)MixRank
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)MixRank
    Prospecting
    Comparison of Prospecting features of Wildfire Interactive (Discontinued) and MixRank
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MixRank
    6.9
    2 Ratings
    11% below category average
    Advanced search00 Ratings7.52 Ratings
    Identification of new leads00 Ratings5.52 Ratings
    List quality00 Ratings6.52 Ratings
    List upload/download00 Ratings7.52 Ratings
    Ideal customer targeting00 Ratings7.02 Ratings
    Load time/data access00 Ratings7.52 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Wildfire Interactive (Discontinued) and MixRank
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MixRank
    5.8
    2 Ratings
    29% below category average
    Contact information00 Ratings6.02 Ratings
    Company information00 Ratings5.02 Ratings
    Industry information00 Ratings6.52 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Wildfire Interactive (Discontinued) and MixRank
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MixRank
    6.3
    2 Ratings
    17% below category average
    Lead qualification process00 Ratings6.02 Ratings
    Smart lists and recommendations00 Ratings6.52 Ratings
    Salesforce integration00 Ratings5.02 Ratings
    Company/business profiles00 Ratings5.52 Ratings
    Alerts and reminders00 Ratings8.52 Ratings
    Data hygiene00 Ratings5.52 Ratings
    Automatic data refresh00 Ratings6.52 Ratings
    Tags00 Ratings6.52 Ratings
    Filters and segmentation00 Ratings6.52 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)MixRank
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Clay
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)MixRank
    Likelihood to Recommend
    2.0
    (4 ratings)
    6.5
    (2 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)MixRank
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    MixRank
    If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    MixRank
    • Easy to use UI
    • Has a pretty good range of support for iOS, Android and mobile web.
    • Lists are easy to pull
    • Good customer support.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    MixRank
    • The interface is not as user friendly as other platforms.
    • Contact information can be off with regards to smaller indie publishers/developers.
    • I would like to edit the information that is provided in CSV reports.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    MixRank
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    MixRank
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    MixRank
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    MixRank
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    MixRank
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    MixRank
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    MixRank
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    MixRank
    Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    MixRank
    • It gave us the ability to target the right organizations for our business
    • Gave clear insights on competitors in the mobile Ad Tech Space
    • Gave us lists of potential customers at scale.
    Incentivized
    Read full review
    ScreenShots