Wildfire Interactive (Discontinued) vs. Sendible

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
Wildfire Interactive (Discontinued)Sendible
Editions & Modules
No answers on this topic
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)Sendible
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)Sendible
Top Pros
Top Cons
Features
Wildfire Interactive (Discontinued)Sendible
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
8.3
6 Ratings
8% above category average
Boolean keyword searches00 Ratings8.05 Ratings
Filtering out noise/spam00 Ratings8.04 Ratings
Sentiment analysis00 Ratings8.04 Ratings
Broad channel coverage00 Ratings9.16 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
9.2
12 Ratings
15% above category average
Content planning and scheduling00 Ratings10.012 Ratings
Audience targeting00 Ratings10.010 Ratings
Content optimization00 Ratings7.010 Ratings
Workflow management00 Ratings9.911 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
7.5
10 Ratings
7% below category average
Automated routing and prioritization00 Ratings6.09 Ratings
Customer interaction histories00 Ratings9.57 Ratings
Bulk actions00 Ratings7.09 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
7.0
9 Ratings
9% below category average
Lead generation00 Ratings9.04 Ratings
Content marketing00 Ratings9.09 Ratings
Paid media management00 Ratings1.01 Ratings
Campaigns and promotions00 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
10.0
12 Ratings
16% above category average
Twitter00 Ratings10.010 Ratings
Facebook00 Ratings10.012 Ratings
LinkedIn00 Ratings10.011 Ratings
Google+00 Ratings10.08 Ratings
Instagram00 Ratings10.09 Ratings
Pinterest00 Ratings10.04 Ratings
YouTube00 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
6.7
10 Ratings
16% below category average
Campaign success analytics00 Ratings8.010 Ratings
Real-time tracking00 Ratings5.08 Ratings
Competitor analysis00 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
Sendible
9.0
11 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings10.011 Ratings
Mobile access00 Ratings8.09 Ratings
Best Alternatives
Wildfire Interactive (Discontinued)Sendible
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Wildfire Interactive (Discontinued)Sendible
Likelihood to Recommend
2.0
(4 ratings)
10.0
(16 ratings)
Likelihood to Renew
7.9
(3 ratings)
8.0
(4 ratings)
Usability
9.0
(1 ratings)
9.0
(3 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
9.9
(3 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)Sendible
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
Read full review
Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
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Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
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Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Sendible
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Sendible
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
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Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Sendible
No answers on this topic
Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Sendible
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
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Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
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ScreenShots

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer