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Wildfire Interactive (Discontinued) vs. Sniply

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Sniply

    Score9 out of 10
    N/ASniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.

    $29

    per month

    Pricing
    Wildfire Interactive (Discontinued)Sniply
    Editions & Modules
    No answers on this topic
    FREE
    $0
    per month
    BASIC
    $29
    per month
    PRO
    $79
    per month
    BUSINESS
    $149
    per month
    AGENCY
    $299
    per month
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Sniply
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)Sniply
    Marketing
    Comparison of Marketing features of Wildfire Interactive (Discontinued) and Sniply
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Sniply
    9.0
    2 Ratings
    15% above category average
    Lead generation00 Ratings9.02 Ratings
    Content marketing00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Wildfire Interactive (Discontinued) and Sniply
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Sniply
    9.0
    1 Ratings
    8% above category average
    Twitter00 Ratings9.01 Ratings
    Facebook00 Ratings9.01 Ratings
    LinkedIn00 Ratings9.01 Ratings
    Google+00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Wildfire Interactive (Discontinued) and Sniply
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Sniply
    9.5
    2 Ratings
    21% above category average
    Campaign success analytics00 Ratings10.02 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)Sniply
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Sniply
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Sniply
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Sniply
    Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Sniply
    • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
    • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
    • It's super easy to track clicks and conversions to your website.
    • Super easy integration with Buffer which is fantastic.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Sniply
    • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
    • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
    • Customization. Snips are look the same, it would be helpful if there were more customization options.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Sniply
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Sniply
    Makes it super easy
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Sniply
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Sniply
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Sniply
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Sniply
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Sniply
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Sniply
    Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Sniply
    • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
    Incentivized
    Read full review
    ScreenShots