Grist vs. Looker Studio

This is well suited to someone (or a team) who are technically minded and have a dataset that they need to be able to use in many ways. It's less appropriate for a team who isn't technically minded and/or don't have the data they need to manipulate. It would be useful for things that you could use a database or spreadsheet for such as CRM, Advertising database, Business tracking, Health tracking etc.

Incentivized

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Incentivized

• Provides amazing customer service, help, examples, and explains what they are having you do
• The layout is easy

• Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
• Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
• Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Incentivized

• Making the user permissions more obvious on how to use them - They are highly adaptable, but hard to understand how to use them
• Small changes such as auto colouring the choices/toggles options and being able to edit them once set.
• Being able to copy the formatting from one column to the next

Incentivized

• It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
• Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
• Compare to competition they need to improve with notification things.

Incentivized

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Grist is easier to use, faster, and loads quicker with heavy data.

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

• It's saved a lot of time in both creating an advertising database and managing it week to week effectively. I had previously created in others that haven't worked, and this does, saving me a good 1 hour weekly, and 5 hours or more each time I had problems with the last ones
• Being able to stay on track with this has meant I'm following up at the right time (advertisers) and keeping a professional manner and not losing business due to missed communication
• Saving me $ from buying a program like Access (or Airtable monthly) and then the learning curve that that has. This has a much easier learning curve to say the least.

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized