GroSocial (Discontinued Product) vs. Iconosquare

They built their platform largely on contests. They still do a fairly good job on these

Incentivized

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

• Increase Leads
• Increase Sales
• Increase Customers

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
• They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
• When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
• Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
• When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.

Incentivized

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.

Incentivized

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

• Haven't seen a significant change yet

Incentivized

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized