The Simplest Way to Track Your Instagram Performance
November 19, 2019

The Simplest Way to Track Your Instagram Performance

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iconosquare

As one of the most popular social platforms with an extremely engaged user-base, there was a large focus on making a meaningful impact on Instagram. As such, our team was looking for a specialized tool that could help us deep dive into the platform analytics and help us better understand what was working (and what wasn't) as we tried to grow our followers and increase engagement on our posts.
  • Specialized in tracking Instagram Analytics.
  • Easy to understand data visuals.
  • Simple to use with no steep learning curve.
  • Fairly fast.
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
  • It helped to better guide our content on Instagram.
  • Iconosquare allowed us to track our IG Stories analytics, which surprisingly few social analytics platforms can do.
  • Iconosquare is a great tool to use when you get last-minute fire drill asks about Instagram performance and data.
Iconosquare is a specialty analytics tool, specifically designed for tracking Instagram performance. A lot of the one tool for all solutions do many things well, but not any one thing great. For Instagram, we needed something that could measure our brand's Instagram post performance in a way that went beyond the capabilities of the one-size fits all platforms and for us, Iconosquare was that tool. I've yet to find another tool that can measure and display data the way it can.

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Did implementation of Iconosquare go as expected?

I wasn't involved with the implementation phase

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I'd say if you're looking for a high-level view of what's happening on your brand's Instagram, this is a great tool to you. I certainly wouldn't look for any deep analytics here though.