Iconosquare Reviews

13 Ratings
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Score 7.9 out of 101

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Score 9 out of 10
Vetted Review
Verified User
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As one of the most popular social platforms with an extremely engaged user-base, there was a large focus on making a meaningful impact on Instagram. As such, our team was looking for a specialized tool that could help us deep dive into the platform analytics and help us better understand what was working (and what wasn't) as we tried to grow our followers and increase engagement on our posts.
  • Specialized in tracking Instagram Analytics.
  • Easy to understand data visuals.
  • Simple to use with no steep learning curve.
  • Fairly fast.
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
I'd say if you're looking for a high-level view of what's happening on your brand's Instagram, this is a great tool to you. I certainly wouldn't look for any deep analytics here though.
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Score 8 out of 10
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Verified User
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Iconosquare is being used within the Marketing Department on our Digital team. We have three large Instagram accounts with tens of thousands of followers, and Facebook profiles with thousands more. Iconosquare is really our source of truth for Instagram and Facebook analytics. We are able to track follower metrics, engagement trends, track competitor accounts, and much more. It supplies us with so much more information and data than the standard analytics through the native Instagram/Facebook platforms.
  • Competitor Analysis
  • Social Media Analytics
  • Social Listening
  • Instagram Post Management (this is largely an Instagram API fault)
  • Comment Tracking
  • Instagram Publishing
Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does.
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Kelcey Zacarese profile photo
Score 7 out of 10
Vetted Review
Verified User
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My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories. It is also helpful for us to not only review content metrics, but see the progression of our follower counts, engagement rates, and overall web conversions.
  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends
  • Only accesses Facebook and Instagram analytics - no other platforms
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for
This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF.
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Jared DeLong profile photo
Score 7 out of 10
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Iconosquare was being used in our marketing efforts to dig deeper into our analytics on when we were receiving the best engagement from followers, which types of posts were best for our audience and also how we were bringing new followers to our account. It allowed us to compare posts on different days hour by hour and also see the net growth and engagement more deeply than we could have by just using the native app.
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
  • I think they could offer some deeper analytics if they allowed users to tag the type of content you were posting to see any trends by that tag.
  • Iconosquare's service should be cheaper. I know lots of organizations who could benefit from using the tool, but it's just not within budget for them.
  • The filtering options for date ranges and other queries isn't user-friendly.
Iconosquare is great for looking at your analytics and what you're doing well with your Instagram marketing. It will not tell you what you need to do to get 10,000 followers like some of those other shams out there, so you do need to know what you're doing on Instagram and how to use the data it provides to grow your presence.
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About Iconosquare

Iconosquare is a social media analytics tool built specifically for Instagram. It is built to help brands manage their social media presence, from branding to conversations.