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The Best Instagram Analytics Available
Updated May 22, 2019

The Best Instagram Analytics Available

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iconosquare

Iconosquare is being used within the Marketing Department on our Digital team. We have three large Instagram accounts with tens of thousands of followers, and Facebook profiles with thousands more. Iconosquare is really our source of truth for Instagram and Facebook analytics. We are able to track follower metrics, engagement trends, track competitor accounts, and much more. It supplies us with so much more information and data than the standard analytics through the native Instagram/Facebook platforms.
  • Competitor Analysis
  • Social Media Analytics
  • Social Listening
  • Instagram Post Management (this is largely an Instagram API fault)
  • Comment Tracking
  • Instagram Publishing
  • Advanced insight into Instagram as our accounts grew
  • Excellent for Marketing Data and presentations to leadership team
  • For the cost, there is not a better tool for social analytics in my opinion. Our follower growth speaks for itself and has paid for itself many times over.
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform.
Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does.